It’s difficult to come up with great ideas sometimes. Other times, the ideas we come up with are unimpressive. When company leaders sit down to strategize a PR campaign, they usually picture the best-case scenario for their business. What is Creativity PR? Creativity is the use of imagination or original ideas to create something; inventiveness....
Marketers are increasingly using videos in a variety of ways to promote products and services. Consumers love video. Over a billion people use YouTube and a full one-third of the time people spend online, they spend watching videos. All that love of video isn’t exclusive to videos made purely for entertainment purposes; video marketing also...
You are a brand in your own right. You’re unique, and your individual characteristics are what make you distinctive from others. Think about how your friends see you. Are you always the one that’s organized and plans every meal/ trip, or are you super laid back and just follow the rest of the group? What...
No matter the size of your business, it’s always a good idea to spend time considering the most effective PR. Having this in mind, you can determine what budget is required to support your objectives. By having enough understanding of what PR requires and what to include in your company’s PR budget, you’ll be in...
Great web design is a concept that has become essential over the last decade. We all want a website to meet the most popular design standards. But, how much of a website’s success can really be attributed to visual appeal? It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion...
When you type your name on google, what pops up? You might probably be wondering why your name will pop up on google? Well, Whether you know it or not, you have a personal brand. These results that pop up are the first impressions people have of you. Now, the question is, is it a...
Growing a business is no joke. It takes a determined, dedicated, and disciplined mind to execute. The heart of any business’s success lies in its marketing. Without the right marketing strategies to power your business, generating a profit and staying afloat is virtually unattainable. For businesses of all sizes, content marketing can be an extremely...
Running a small business is no easy task. You have limited time, resources, and budget to get things done to grow your business. However, in other to get things done, despite the numerous activities, you need to put yourself out there as much as possible in other to be able to generate revenue. Every company,...
Do you know that 63% of businesses do not have a documented content marketing strategy? A lot of businesses are investing a lot in paid, owned, and earned digital media, without a well-planned approach. This is 2022 and the right time for you to get your marketing strategy right. It could take a lot of...
What is an Email Newsletter? An email newsletter is basically an email used in a marketing campaign. It contains important news and updates to make your audience aware of your brand or products and other significant information. It’s a cost-effective medium used to boost business. A newsletter opens the door to increase a better understanding...
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