To the outside world, creating posts for social media may seem easy. But, marketers and brands know there’s a lot more to social media content creation and editing than meets the eye, particularly in today’s social media landscape.
From choosing the perfect image to representing your point of view to creating the ideal Twitter hashtag to making a video for TikTok, here are some great content creation tools to help you along the way.
Hootsuite helps content creators everywhere consolidate social media accounts, schedule posts and campaigns, provide analytics and organize their trusted news sources. Social media management tools like Hootsuite are critical for taking the stress away from the everyday chaos of managing and producing social media campaigns so you can spend more time on creating posts, engaging with audiences, and keeping track of the 24-hour news cycle.
Vimeo is an all-in-one video software that offers solutions for video editing, live streaming, virtual events, OTT, and more. This powerful video platform aims to provide professional-quality video to an array of audiences from large marketing teams to individual content creators. Aside from being incredibly easy to use for first-time video creators, Vimeo has tools to market your business, communicate internally, collaborate on videos, host events, and monetize content all in one place.
A social media tools list wouldn’t be complete with out Canva. One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates, and design elements. The free version of the tool is extremely comprehensive, but those who want more can invest €11.99 per month (up to 5 people) or go with pro or enterprise pricing if it’s the best fit for the business. It is free for education and non-profits.
How to Create Beautiful Graphics with Canva:
– Search Canva’s amazing library of templates and choose to use them as-is or customize them for your needs. There is a section dedicated to social media graphics for various content formats across platforms.
– Choose your unique elements to make the graphic your own.
– Share your new visual on any social media platform!
Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the search box, type in a hashtag you are curious about, and search to find out its performance and related hashtags on Twitter and Instagram. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag and other demographics. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.
Grammarly is an all-in-one spellcheck and grammar tool. It helps users write error-free copies on Gmail, Facebook, Twitter, LinkedIn, and almost anywhere else on the web. Grammarly works by using Artificial Intelligence (AI) to scan your text for common and complex grammatical mistakes, including everything from subject-verb agreement to article use and modifier placement. It also goes beyond regular checking to provide users with explanations and helps them improve their writing skills. The plugin is free for individual users, with premium and business plans also available.
Salesforce is a customer relationship management tool that allows you to best connect and interact with potential and current customers. Salesforce does a lot, including automatically updating reports on revenue, workflow automation that make communication between teams much easier, and arguably most importantly, the ability to integrate with basically any other platform.
Video is the most popular medium on social media networks. The problem is, that many companies rely on expensive external agencies to create these videos. The finished product can look too contrived, miss the message mark, and really drain the budget.
A tool like PowToon means you don’t have to be a video master to create engaging videos, especially for presentation purposes. The platform allows you to choose from several templates and customize them according to your business. You can simply plug and play your content and share it across your social media networks. Free and paid versions are available from $19 to $99 per month.