The goal of public relations is to show your business in the best possible manner. This can range from establishing yourself in the market to damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take an interest in your business and to write...

Media interviews are a very important part of establishing any brand. They are particularly important when you are the brand. It’s an opportunity for you to get your voice heard, to get your key messages across, and for people to understand exactly what you are about. However, that doesn’t mean that you should automatically jump...

A lot of companies want to see their news releases published on a newswire or a press release syndication site. However, we need to understand why press releases are important. Why Press Releases Are Important Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing. Most...

Evaluate Media & Softwares Limited, a marketing and media company delivering in Lagos, has officially announced the launch of a new product, PR-Network, that will allow all classes of businesses to write and distribute press releases, PR articles, and sponsored posts on local and international news media globally. The Chief Executive Officer of Evaluate Media,...

Ikeja, Lagos – Evaluate Media‘s novel approach to building brand awareness through PR communications has allowed small businesses to multi-national corporations to witness aggressive growth in their market share compared to their competition. The marketing and content specialists of the firm continuously curate the most influential company news to share with its extensive PR network that comprises reputed local and...