
Press publications build trust that adverts cannot buy. How Nigerian businesses earn coverage, pitch journalists and choose paid or earned media.

Press publications build trust that adverts cannot buy. How Nigerian businesses earn coverage, pitch journalists and choose paid or earned media.

How to measure PR by business impact, not just coverage: amplify features, track contribution to pipeline and align PR with marketing and sales.

Evaluate Academy launches coaching and mentorship programmes to help young Nigerian professionals move from paid employment to running a business.

The goal of public relations is to show your business in the best possible manner.

Media interviews are a very important part of establishing any brand. They are particularly important when you are the brand.

A lot of companies want to see their news releases published on a newswire or a press release syndication site.

No matter the size of your business, itās always a good idea to spend time considering the most effective PR.

. Evaluate Media & Softwares Limited, a marketing and media company delivering in Lagos, has officially announced the launch of a new productā¦

Ikeja, Lagos ā Evaluate Mediaās novel approach to building brand awareness through PR communications has allowed small businesses to multi-nationalā¦