Marketing is Costly to Manage
There are hundreds of marketing experts and agencies but over 96% of mSMEs cannot afford to hire them.
INVESTOR RELATIONS
Building The Infrastructure For Businesses To Compete And Grow.
WHY WE EXIST
Helping underserved small and medium businesses thrive and win.
Over 100 businesses in 6 countries rely on our products, services, partnership, strategies and support to transform how they compete in their industries and environments.
THE OPPORTUNITY
Evaluate Media is leveraging technology to identify and address the biggest challenges SMEs face in highly competitive business environments.
THE PROBLEM
The growth gap facing MSMEs.
Lack of Data to Assess Quality of Marketing Strategies
There is no clear way to assess the quality of marketing strategy being deployed because there are no reputation systems. Lean-budget companies face high-risk decisions when choosing which marketing channel to use.
Poor Lead Conversions and Client Retention
Many marketing leads are lost through inefficient follow-ups and the absence of a lead nurturing system. Clients are also lost without efficient retention systems.
THE SOLUTION
Technology that turns marketing complexity into measurable growth.
Evaluate Media is leveraging technology in identifying and addressing the biggest challenges SMEs face in highly competitive business environments. From defining brand perception to leveraging new technology in media and marketing, we help businesses identify, reach and convert their audiences to paying customers.
- Provide access to resources that help businesses assess their current brand position, set realistic goals and create practical strategies.
- Optimize marketing cost by leveraging ideal channels that provide measurable results for the next milestone.
- Leverage software to generate and convert marketing prospects into paying customers.
THE MARKET
A large, active market ready for better infrastructure.
17.4M
mSMEs
Currently operating in Nigeria and contributing to 48% of GDP.
$190.6B
Market Value
The current mSME market value in Nigeria.
100,000
mSMEs
Currently digitizing marketing operations annually.
3%
Of Nigerian mSMEs
Expected to be digitized by 2026.
OUR MARKETPLACE
Products designed for SMEs.
Our marketplace comprises products designed specifically for SMEs to help build strong brand perception, reach targeted audiences, manage leads and convert them into customers.
MediaTech
PR Network is a MediaTech platform that allows individuals and businesses to write and distribute press releases, PR articles and sponsored posts on over 90 local and international news platforms globally at the lowest market price.
CEO-PR is a bespoke service dedicated to raising the personal profile of leaders, bringing their views to a wider audience and positioning them as leaders in their industries.
SME-PR is an exclusive, budget-friendly PR service for small and medium businesses to grow brand identity, enhance brand perception and gain visibility.
MarTech
Drag-ON is an all-in-one marketing operations toolkit for SMEs, allowing them to build and manage websites, grow client databases, schedule email marketing campaigns, manage sales funnels and support clients.
Ravenn is lead nurturing and sales automation software for sequential follow-ups on new leads and churned customers.
Meelo is a digitized complementary card that drives traffic to websites, social media and key company links.
OUR ADVISORS
Experienced voices around the journey.
Prof. Ben Ofili
Professor & Dean, School of Business, Upper Iowa University
Raphael Afaedor
Chief Executive Officer, Kyosk Digital
Ene Adesanya
Finance Manager, Troyka Holdings
Omobola Adekola
Managing Partner, Campeon & Brolly Solicitors
INVESTOR RELATIONS
Become a Part of Our Journey.
Evaluate is building products and services that help millions of organizations grow better in highly competitive environments.
