Professional Marketing Is Out of Reach
Almost 97% of Nigerian MSMEs are micro businesses. Few can afford an agency or an in-house team, so marketing is done ad hoc or not at all.
INVESTOR RELATIONS
Building The Infrastructure For Businesses To Compete And Grow.
WHY WE EXIST
Helping underserved small and medium businesses thrive and win.
Over 100 businesses in 6 countries rely on our products, services, partnership, strategies and support to transform how they compete in their industries and environments.
THE OPPORTUNITY
Evaluate Media is leveraging technology to identify and address the biggest challenges SMEs face in highly competitive business environments.
THE PROBLEM
The growth gap facing MSMEs.
No Reliable Way to Judge What Works
Business owners spend on adverts and posts without the data to see which channels actually bring customers. On a lean budget, every wrong choice is costly.
Leads Are Lost After the Click
WhatsApp Business is the most-used marketing channel among MSMEs (23%), yet only 19% use cloud tools. Enquiries come in but are not tracked, followed up or converted.
THE SOLUTION
Technology that turns marketing complexity into measurable growth.
Evaluate Media is leveraging technology in identifying and addressing the biggest challenges SMEs face in highly competitive business environments. From defining brand perception to leveraging new technology in media and marketing, we help businesses identify, reach and convert their audiences to paying customers.
- Provide access to resources that help businesses assess their current brand position, set realistic goals and create practical strategies.
- Optimise marketing cost by leveraging ideal channels that provide measurable results for the next milestone.
- Leverage software to generate and convert marketing prospects into paying customers.
THE MARKET
A large, active market ready for better infrastructure.
39.6M
MSMEs
Operating in Nigeria, according to NBS and SMEDAN.
46%
Of GDP
The share of Nigeria's GDP contributed by MSMEs.
84%
Of the Workforce
Of Nigerian workers are employed by MSMEs.
109M
Nigerians Online
Internet users at the end of 2025, about 45% of the population.
OUR MARKETPLACE
Products designed for SMEs.
Our marketplace comprises products designed specifically for SMEs to help build strong brand perception, reach targeted audiences, manage leads and convert them into customers.
MediaTech
PR Network is a MediaTech platform that allows individuals and businesses to write and distribute press releases, PR articles and sponsored posts on over 90 local and international news platforms globally at the lowest market price.
CEO-PR is a bespoke service dedicated to raising the personal profile of leaders, bringing their views to a wider audience and positioning them as leaders in their industries.
SME-PR is an exclusive, budget-friendly PR service for small and medium businesses to grow brand identity, enhance brand perception and gain visibility.
Technology
CRM & AI Integration sets up HubSpot, Zoho or Salesforce for sales teams, with WhatsApp and website chat assistants, automatic lead routing and live dashboards.
Website Development & Management builds WordPress and custom-coded websites, then keeps them secure, updated and running.
Market figures: NBS/SMEDAN via PwC Nigeria MSME Survey 2024; DataReportal, Digital 2026: Nigeria.
OUR ADVISORS
Experienced voices around the journey.
Prof. Ben Ofili
Professor & Dean, School of Business, Upper Iowa University
Raphael Afaedor
Chief Executive Officer, Kyosk Digital
Ene Adesanya
Finance Manager, Troyka Holdings
Omobola Adekola
Managing Partner, Campeon & Brolly Solicitors
INVESTOR RELATIONS
Become a Part of Our Journey.
Evaluate is building products and services that help millions of organisations grow better in highly competitive environments.
