Investor Relations

Evaluate’s Mission is to help millions of organizations grow better in a highly competitive business environment.
Over 100 Businesses in 6 countries rely on our products, services, partnership, strategies and support to transform the way they compete in their various industries and environment.

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Why we Exist

We exist to help the undeserved small and medium scale businesses, thrive and win in highly competitive business environment.

Problem

Marketing is Costly to Manage

There are hundreds of marketing experts and agencies but over 96% of mSMEs can’t afford to hire them

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https://evaluate.ng/wp-content/uploads/2021/09/Market-Cost1.svg

Marketing is Costly to Manage

There are hundreds of marketing experts and agencies but over 96% of mSMEs can’t afford to hire them

https://evaluate.ng/wp-content/uploads/2021/09/Quality_mgt.png

Lack of Data to Assess Quality of Marketing Strategies

There is no clear way to assess the quality of Marketing strategy being deployed because there are no reputation system, Thus companies operating on a lean budget face high-risk decisions when choosing which marketing channel to use.

Informative Flyer Service Promotion Cartoon Flat. Social and Management Process Aimed at Meeting Needs and Requirements Client. Girl with Laptop Sits on Big Light Bulb from above. Vector Illustration.

Lack of Data to Assess Quality of Marketing Strategies

There is no clear way to assess the quality of Marketing strategy being deployed because there are no reputation system, Thus companies operating on a lean budget face high-risk decisions when choosing which marketing channel to use.

Poor Leads Conversions/Client Retention tools & strategies

Lot of marketing leads are lost due to inefficient follow ups and absence of a lead nurturing system. Many clients are also lost due to the absence of efficient client retention systems

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Solutions

Evaluate Media is leveraging technology in identifying and addressing the biggest challenges SMEs face in highly competitive business environment. From defining their brand perception to leveraging new technology in media and marketing to identify, reach and convert their audiences to paying customers
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Providing access to resources to enable businesses assess their current brand position, set realistic goals/milestones and create real strategies to reach them
Optimize Marketing Cost by leveraging only ideal channels that provides measurable results necessary to reach the next milestone
Leverage available software in generating and converting marketing prospects to paying customers.

The Market

17.4 M

mSMEs

Currently Operating in Nigeria and contributing to 48% of GDP

$190.6 BN

Market Value

of the current mSME Market in Nigeria

100,000

mSMEs

in Nigeria currently digitizing marketing operations annually

3%

of Nigerian mSMEs

Expected to be digitized by 2026

Our Marketplace

Our Marketplace comprise products designed specifically for SMEs to help build a strong brand perception, reach targeted audiences, manage and convert leads to customers.
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MediaTech

PR – Network: Mediatech platform that allows individuals and businesses to write and distribute press releases, PR articles, and sponsored posts on over 90 local and international news platforms globally at the lowest market price.
CEO-PR: A unique, highly intensive, bespoke service dedicated to raising the personal profile of leaders, bringing their views to a wider audience and positioning them as leaders in their industries
SME-PR: Exclusive budget friendly PR service for Small and Medium Scale Businesses (SMEs) to grow their brand Identity, enhance brand perception and gain maximum visibility in their industries

MarTech

Drag-ON: An all-in-one marketing operations toolkit for SMEs, allowing them build and manage their Website, grow client database, manage and schedule email marketing campaigns, manage their sales funnel and provide support services for clients
Ravenn: Lead Nurturing and Sales Automation Software for businesses targeted at executing sequential follow ups on new leads and churned customers to convert them to paying clients
Meelo: Digitized complementary Cards that act as clever marketing tool by driving traffic to websites, social media and key company links.

Advisors

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Prof. Ben Ofili

Professor & Dean School of Business Upper Lowa University

We are not rock stars, ninjas or any other disingenuous buzz term. We are performance driven marketing professionals.

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Raphael Afaedor

Chief Executive Officer
Kyosk Digital

We are not rock stars, ninjas or any other disingenuous buzz term. We are performance driven marketing professionals.

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Ene Adesanya

Finance Manager
Troyka Holdings

We are not rock stars, ninjas or any other disingenuous buzz term. We are performance driven marketing professionals.

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Omobola Adekola

Managing Partner
Campeon & Brolly Solicitors

We are not rock stars, ninjas or any other disingenuous buzz term. We are performance driven marketing professionals.

Become a Part of our Journey. Register to attend our 2021 Investors Forum

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      Evaluate Media

      We are Nigeria’s foremost marketing and media relations company. We focus on helping SMEs thrive by providing the necessary tool and strategies for effective competition in their various industries.

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        Evaluate Media

        We are Nigeria’s foremost marketing and media relations company. We focus on helping SMEs thrive by providing the necessary tool and strategies for effective competition in their various industries.

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