Sometimes, bad publicity is inevitable. Even when you and your organization behave responsibly, you always run the small risk of an unexpected PR disaster. In the information age, bad publicity can reach the masses before you can even mount a defence. The only thing worse than having your image tarnished in the public light after...

A personal brand is what comes to the mind of others whenever they think of you or search for you online. People represent what they find online with you. If there are negative things online, people might not get the correct impression of you. Your business may have strong branding, but what about you? A...

If you have been in business for a period of time, there is likely an unhappy customer or two. No matter how well you run the show, negative feedback will always occur. What matters is not that you get negative feedback at all, but how you react to it. Taking into consideration that oftentimes prospective...

Everyone is familiar with the term public relations. Most people can give their own interpretation of what it means. The Public Relations Society of America defines PR as a strategic communication process that builds mutually beneficial relationships between organizations and their public. Unfortunately, in most cases, the role of public relations is misunderstood. Here are...

The human spirit has always been captivated by storytelling. Research shows that communicating with stories can lead to more retention, action, and connection, which are all essential elements of learning. Storytelling in content marketing gives your brand that human touch. Amid a digital society of multiple screens and short attention spans, branded content storytelling is...