April 21, 2022

If you have been in business for a period of time, there is likely an unhappy customer or two. No matter how well you run the show, negative feedback will always occur. What matters is not that you get negative feedback at all, but how you react to it. Taking into consideration that oftentimes prospective...

April 14, 2022

What is Public Relations Crisis Management? It is the process of preparing an organization for a major event that threatens the organization, its reputation, stakeholders, or the general public. Interested parties about the current situation, potential risks, and planned actions. A well-prepared crisis plan should contain the first type of message that will be sent...

March 30, 2022

Everyone is familiar with the term public relations. Most people can give their own interpretation of what it means. The Public Relations Society of America defines PR as a strategic communication process that builds mutually beneficial relationships between organizations and their public. Unfortunately, in most cases, the role of public relations is misunderstood. Here are...

March 17, 2022

The human spirit has always been captivated by storytelling. Research shows that communicating with stories can lead to more retention, action, and connection, which are all essential elements of learning. Storytelling in content marketing gives your brand that human touch. Amid a digital society of multiple screens and short attention spans, branded content storytelling is...

February 24, 2022

You are a brand in your own right. You’re unique, and your individual characteristics are what make you distinctive from others. Think about how your friends see you. Are you always the one that’s organized and plans every meal/ trip, or are you super laid back and just follow the rest of the group? What...

September 10, 2020

Cybercrimes have become so rampant in Nigeria. Phishing is a cybercrime in which a target or targets are contacted by email, telephone, or text message by someone posing as a legitimate institution to lure individuals into providing sensitive data such as personally identifiable information, banking, and credit card details and passwords. In a report carried...

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    We are Nigeria’s foremost marketing and media relations company. We focus on helping SMEs thrive by providing the necessary tool and strategies for effective competition in their various industries.

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      Evaluate Media

      We are Nigeria’s foremost marketing and media relations company. We focus on helping SMEs thrive by providing the necessary tool and strategies for effective competition in their various industries.

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