In January 2026, the National Housing Data Technical Committee, which includes the NBS, the CBN and the Federal Mortgage Bank, put Nigeria’s housing deficit at 14.925 million units. A further 15.2 million homes were described as structurally inadequate. Read those numbers, and you might assume every well-positioned developer in Lagos should have a waiting list,...
Sometimes, bad publicity is inevitable. Even when you and your organization behave responsibly, you always run the small risk of an unexpected PR disaster.
A personal brand is what comes to the mind of others whenever they think of you or search for you online. People represent what they find online with you.
You can be a serious entrepreneur who invests in a great website and content and still feels like something is not right.
If you have been in business for a period of time, there is likely an unhappy customer or two.
What is Public Relations Crisis Management? It is the process of preparing an organization for a major event that threatens the organization, its…
Everyone is familiar with the term public relations. Most people can give their own interpretation of what it means.
The human spirit has always been captivated by storytelling. Research shows that communicating with stories can lead to more retention, action, and…
You are a brand in your own right. You’re unique, and your individual characteristics are what make you distinctive from others.
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet…
