October 13, 2026
Video marketing shapes how customers see your brand. Which videos build trust, how to keep them short and useful, and how to get more from each shoot.
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Content & Social Media Marketing | Evaluate Media
October 6, 2026
Stop scrambling for daily post ideas. How to plan a month of social media content with a simple calendar of topics, formats, platforms and dates.
September 21, 2026
How to balance educational, promotional and engaging social media content so your posts attract followers and turn them into customers.
September 21, 2026
What businesses should expect from a marketing agency in 2026: clear goals, readiness for AI and new search habits, and results you can measure.
September 14, 2026
Why authentic brand stories about your purpose, people and customers help buyers remember and trust your business, and how to share them well.
November 14, 2024
How real-time analytics helps you spot weak ads early, move budget to what works and fix landing page problems while your campaign is still live.
November 12, 2024
Five facts about digital advertising every business should know, from precise targeting and flexible budgets to real-time results and mobile reach.
November 7, 2024
Practical ways to reduce your website's bounce rate: match content to visitor intent, improve usability on every device and test what works.
November 5, 2024
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Evaluate Academy Launches Entrepreneurship Coaching Programs
Evaluate Academy launches coaching and mentorship programmes to help young Nigerian professionals move from paid employment to running a business.
August 14, 2024
BusinessContent & Social Media MarketingDesignProductsSearch Engine OptimizationWeb Design & Web Development
A Comprehensive Guide to Selling Digital Products and Software in Nigeria
A guide to selling digital products and software in Nigeria: the demand, the challenges with payments and piracy, and how to localise your approach.
