Protect and Build Your Reputation Where It's Actually Formed
Strategic media relations, brand visibility, and crisis communications for businesses and executives who need to shape the story wherever it's told.
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PR & Media Relations Built Around Your Business, Not a One-Off Story
A press release solves a moment. PR & Media Relations is built for everything around it: the strategy behind what gets said, the relationships that get it heard, and the readiness to respond when something unexpected happens, wherever that story needs to be seen or heard.
Increasingly, that means a presence that goes beyond a press page. This service covers media strategy and planning, relationship building with journalists and broadcast contacts, radio and television placements, print and magazine features, event speaking opportunities for executives, and reputation monitoring, backed by ongoing retainer counsel. Where a brand's visibility needs to extend into physical spaces, localized branding and outdoor placements are managed as part of the same strategy, so a business is represented consistently everywhere its audience actually is.
Where a business needs a specific story distributed to press platforms, that is handled through our PR Network service; PR & Media Relations is the strategic layer that decides where and how a brand shows up everywhere else.
Explore PR & Media Relations PackagesHow PR & Media Relations Works
A structured approach to managing how a business is seen, heard, and represented in the media over time.
Understand the Business and Objectives
The business, its industry, spokespeople, and reputation goals are reviewed to establish what media relations needs to achieve.
Develop the Media Strategy
A media strategy is built around the business's priorities, key messages, target publications, and journalists relevant to its industry.
Build Media Relationships
Relevant journalists, editors, and broadcast contacts are engaged and maintained on the business's behalf, creating pathways for coverage across press, radio, and television.
Prepare Spokespeople
Executives and designated spokespeople are prepared to represent the business confidently and consistently across interviews, media engagements, and relevant speaking opportunities.
Monitor Reputation and Coverage
Media coverage and public sentiment are tracked, giving the business visibility into how it is being discussed and represented.
Ongoing Counsel and Crisis Readiness
Strategic counsel continues on a retainer basis, with a crisis communications plan in place should an issue require a rapid, coordinated response.
Choose the Support Your Business Needs
Media Strategy & Planning
A defined media approach aligned to business goals, covering key messages, target audiences, and priority publications.
Media Relationship Building & Pitching
Ongoing engagement with journalists, editors, and broadcast contacts, and the pitching of stories, angles, and expert commentary across print, digital, radio, and television.
Broadcast Placements (Radio & TV)
Coordinated radio and television appearances or features that put a business or its spokespeople in front of audiences beyond digital and print reach alone.
Print & Magazine Features
Earned and paid features in newspapers and magazines relevant to the business's industry, building the kind of credibility that comes from being covered rather than just advertising.
Spokesperson Training & Event Speaking
Preparing founders, executives, and designated spokespeople to represent the business confidently in interviews, and securing relevant speaking opportunities at industry events and conferences.
Crisis Communications
Rapid-response support and a prepared response plan for reputational issues, ensuring a business responds in a coordinated way rather than reactively.
Reputation Monitoring
Ongoing tracking of media coverage and public sentiment, so a business knows how it is being represented and can respond where needed.
Localized Branding & Outdoor Presence
Extending brand visibility into physical spaces relevant to the business's market, including localized branding and out-of-home placements such as billboards.
Ongoing Retainer Counsel
Continuous strategic PR guidance, so media decisions are made with a clear head and consistent direction rather than case by case.
PR & Media Relations Retainers
Radio, television, print, magazine, and outdoor placements vary significantly by market, reach, and duration, so these are scoped and quoted individually, whether added to a retainer or arranged as a standalone placement.
Foundation Retainer
Media strategy, relationship building with a core set of publications, and quarterly reputation monitoring.
Growth Retainer
Everything in Foundation, plus active media pitching, spokesperson training, and monthly reputation monitoring.
Enterprise Retainer
Everything in Growth, plus a standing crisis communications plan, executive media training across multiple spokespeople, and priority response support.
Crisis Communications
For businesses without an active retainer that need immediate crisis communications support.
PR & Media Relations FAQs
Have a Media Relations or Reputation Need?
From building media relationships to preparing for a crisis before it happens, discuss your requirements and get a PR & Media Relations plan structured around your business.
