Social media marketing is the new norm with more than 4 billion users. Businesses irrespective of the niche are using social media for quality traffic, rigorous customer engagement, and driving sales.
But is being on social media enough? Of course not!
It is a worrisome concern for marketers to scale rapidly and gain mass visibility when the competition is this stiff.
1. Define your goals
Well, what will you aim at if you have no target? You need to know the 5 Whys behind your actions. Your goal will be the driving force of your social media marketing strategy. So without delaying anymore, grab a paper, and pen down your goals!
But before we jump ahead, here are a few things you must keep in mind while setting goals:
– Be specific
– Set attainable goals
– Make sure that your goals are measurable
2. Select your social media platforms wisely
It is not necessary to be available on all social media platforms, but what matters is to create an impact on a few that you are present on. It is probably one of the best tips for social media marketing. It is not the quantity that matters; it’s the quality that counts! Putting out substandard content will only make things worse for you.
Instead, research and plan your social media presence to align with your goals and appeal to your target audience. Focus on the platforms that are preferred by your targeted demographic.
3. Humanize your brand
As much as all the digital innovations have made it easier to communicate, it is the emotion that we miss out on. By the term ‘humanize your brand,’ we mean to go beyond the glass tops of these digital screens. Show your audience what goes in your office, introduce them to your employees, and show the people behind your brand. Remember that brand stories are no ads or sales pitches. They help the audience connect to your brand. Your stories tell them what you stand for, and they display your culture as well as your values. For instance, share your plans for Friday and the fun team-building activities. Let employees take over your social media for once and connect with the audience.
4. Keep the sales tactics to a minimum
Intrusive, traditional marketing went out the window a long time ago, for good reason. Many a time, People don’t want to be sold to, but rather want to establish real connections and relationships with you. That’s the secret trick to getting your audience or customers to trust you. Once they trust you, they’ll buy from you.
Therefore, consumers find it offputting when brands and businesses post too many promotions. According to Sprout Social, “57.5% of people found sales content annoying.” Alternatively, you can craft helpful content that people actually want to consume. Content that leads buyers to your products or services without being pushy or salesy.
5. Take advantage of video content in your strategy
Unless you’ve been living under a rock, you know how potent video content has become. Especially in social media marketing. So, if you haven’t already, it’s time to jump on that bandwagon as soon as possible!
There are loads of different ways to use video content in your social media strategy. But live videos (like Facebook Live Videos) appear to be all the rage right now.