November 4, 2026
When customers ask ChatGPT or Google AI who to hire, who gets named? New research on what AI tools cite, and five steps for Nigerian businesses.
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Search Engine Optimization | Evaluate Media
October 20, 2026
Paid advertising is one of the fastest ways for a business to put its message in front of a targeted audience, but it is not the only way to build visibility. Strong brands also grow through content, search, media coverage, partnerships, customer advocacy and consistent industry presence. A useful way to understand brand visibility is...
September 28, 2026
As AI tools answer searches directly, your own website is no longer enough. Why earned media coverage now drives visibility in AI search.
September 15, 2026
Customers discover and judge businesses online. Why a strong, well-maintained website and social presence matters for growth in 2026.
January 19, 2026
AI website builders are fast and cheap, but generic design, weak content and SEO gaps limit them. Where AI design works and where it falls short.
November 12, 2024
Five facts about digital advertising every business should know, from precise targeting and flexible budgets to real-time results and mobile reach.
November 5, 2024
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Evaluate Academy Launches Entrepreneurship Coaching Programs
Evaluate Academy launches coaching and mentorship programmes to help young Nigerian professionals move from paid employment to running a business.
August 14, 2024
BusinessContent & Social Media MarketingDesignProductsSearch Engine OptimizationWeb Design & Web Development
A Comprehensive Guide to Selling Digital Products and Software in Nigeria
A guide to selling digital products and software in Nigeria: the demand, the challenges with payments and piracy, and how to localise your approach.
November 1, 2022
Understanding how to get YouTube views is a skill every creator should have in their toolbox.
October 7, 2022
Businesses have come to learn a few things. Along with establishing and maintaining a good online presence, it is also very important to write good web…
