Many marketers use brand storytelling to communicate their purpose and build a community around their brand that consumers can be a part of. Using brand storytelling in this way can improve customer loyalty, generate brand awareness and increase sales. If you work in marketing, public relations, or brand management, then you may be interested in learning more about brand storytelling.
In this article, we have listed the top benefits of storytelling that will expose you more to the reasons why storytelling is integral to your marketing purposes.
The benefits of brand storytelling include:
1. Brand storytelling makes you stand out: what makes you distinctive? Whether it’s your product design or service features, there’s a reason you’re different, and people want to know what it is. You might think it’s self-indulgent, but the most integral elements of your brand’s story, how you came to be, grow, learn to do good work, and choose what you stand for are more interesting to other people than you think. If you can actively spotlight the things that make you unique through your content, you can easily outshine your competitors.
2. Storytelling builds memories: This is not rocket science. It’s psychology 101. As humans, we are primed to remember stories. At a young age, our parents read us nursery rhymes with morals that are designed to help us grow up to be better people. These life lessons are told in story format because that makes them interesting, entertaining, and memorable. The impact that stories have on us does not change much in adulthood. We still like stories. And we remember them. We may not always remember all the in-between details, but we remember the important things, which is why they can be powerful for marketers! Storytelling that is crafted strategically will build the memories you want to leave with your readers and listeners.
3. Storytelling builds relationships: Relationships are marketing gold. Individuals who feel connected to your brand are likely to not only be repeat purchasers, but they will probably phone a friend or two, too! The trick to selecting stories your ideal customer can directly relate to is having a detailed map of each customer segment. Whether you call these maps profiles, personas, or segments they work! They help you to understand your customer at a more personal level and start speaking their language. This is what turns a good story into a great story the kind that your audience is hanging onto until the very end. When you know what your audience responds to, they will start to picture themselves in your story and relate to you. They will start experiencing the humans behind your brand for themselves and forging a true, meaningful relationship.
4. Creative way to sell: Brand storytelling is nothing new. However, recent approaches to marketing and advertising have focused on introducing the products and services as relatable yet essential parts of everyday life. In a way, it has become a creative way to sell products and services instead of using complicated selling techniques. Frequently, brands also are looking for ways to become more remarkable than their competitors in the market. As a result, they find brand storytelling to narrate the products and services in a new way that isn’t too dull or traditional to people’s tastes.
5. Builds up the future of the company: Lastly, good storytelling can become the backbone of the company. As people identify with the campaigns built on narratives, more consumers will support the product knowing that it has become a part of their lives ever since a story has touched them in the past.