November 14, 2024
How real-time analytics helps you spot weak ads early, move budget to what works and fix landing page problems while your campaign is still live.
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November 12, 2024
Five facts about digital advertising every business should know, from precise targeting and flexible budgets to real-time results and mobile reach.
November 7, 2024
Practical ways to reduce your website's bounce rate: match content to visitor intent, improve usability on every device and test what works.
November 5, 2024
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Evaluate Academy Launches Entrepreneurship Coaching Programs
Evaluate Academy launches coaching and mentorship programmes to help young Nigerian professionals move from paid employment to running a business.
August 14, 2024
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A Comprehensive Guide to Selling Digital Products and Software in Nigeria
A guide to selling digital products and software in Nigeria: the demand, the challenges with payments and piracy, and how to localise your approach.
February 7, 2023
Have you noticed that when you visit a website, you often leave it quickly? You're not alone. This phenomenon is known as the website's 'bounce rate'.
January 27, 2023
Advertising your brand in the Metaverse is the perfect way to engage with a rapidly growing global audience.
January 18, 2023
Irrespective of how successful your business is, there are always new strategies that can help reinforce your success in the marketplace.
January 17, 2023
The core PR skills every professional needs: communication, research, creativity, time management and understanding different audiences.
January 16, 2023
What can PR do for your brand? The art of public relations (PR) is the management and dissemination of information to the general public by anā¦
