November 24, 2022

Brand awareness is the life boat for every small business. This means that as an SME if you succeed in establishing brand awareness, your business flourishes. There are millions of businesses offering their products and services to your target audience, each with great offers. Customers are left with the option of choosing from these varieties....

November 18, 2022

The importance of public relations in any brand or business development cannot be overemphasized. Businesses of different size and sectors have been adapting PR strategies as a way to infiltrate the market and build brand awareness and good press around their businesses. In other words, PR strategy serves as a guideline or framework that helps...

October 21, 2022

Sometimes, bad publicity is inevitable. Even when you and your organization behave responsibly, you always run the small risk of an unexpected PR disaster. In the information age, bad publicity can reach the masses before you can even mount a defence. The only thing worse than having your image tarnished in the public light after...

October 17, 2022

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business,...

September 30, 2022

A personal brand is what comes to the mind of others whenever they think of you or search for you online. People represent what they find online with you. If there are negative things online, people might not get the correct impression of you. Your business may have strong branding, but what about you? A...

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