Digital marketing has a language of its own. It doesn’t matter if you’re a digital marketing guru or new to the business, this is an industry that’s full of constant change, and that means new words, acronyms, and theories all the time. We’ve created this list of 10 digital marketing terms to define some of...

Many people, including industry professionals, can find it hard to separate PR from marketing. In recent years, social media has only added to the confusion by further blurring the lines between the two. Most of the confusion arises from many overlapping objectives and frequent collaboration. But while end goals may be closely related, there is...

When it comes to digital marketing, well-planned is well-executed. Marketers who actively plan their marketing programs get 356% more returns than those who don’t, according to CoSchedule’s survey of 3,217 B2B and B2C marketers. If you get into a rut with your marketing campaigns, you’re bound to lose customers. Customers today are discerning and don’t mind shifting...

Every time potential customers scroll through their Facebook or LinkedIn feed, they’re bombarded with dozens of ads from companies that are all trying to be the one that gets clicked. Making sure your social ads are the ones customers interact with is vital for sales and growth. But what makes someone click on one ad...

In 2019, Less than 1 in 10 marketers focused on digital PR. Fast forward to 2022, you live in a world that is increasingly digital. So, you do not want to be a deficit, in terms of digital public relations skills. After all, every public you project a positive brand image to could either be...