November 4, 2026
When customers ask ChatGPT or Google AI who to hire, who gets named? New research on what AI tools cite, and five steps for Nigerian businesses.
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Digital Marketing | Evaluate Media
October 27, 2026
Nigerians abroad remain an important part of the country’s economy. Central Bank of Nigeria data analysed for 2025 put diaspora remittance inflows at about $21.8 billion, almost unchanged from the previous year. At the same time, real estate accounted for about 13.1% of Nigeria’s real GDP in the first quarter of 2026. These numbers do...
October 26, 2026
Before a customer calls you, visits your office or makes a payment, they usually discover your business first. A few years ago, that meant a referral, a signboard or a newspaper advert. Today, that first interaction often happens on a phone screen. As digital marketing trends in Nigeria continue to evolve, customers are discovering, evaluating...
October 21, 2026
For years, businesses have invested heavily in getting their brands in front of the right audience. They have paid for advertisements, hired public relations agencies, worked with influencers, improved their websites and spent money trying to rank higher on Google. The objective has largely remained the same: attract attention, generate interest and convert that interest...
October 20, 2026
Paid advertising is one of the fastest ways for a business to put its message in front of a targeted audience, but it is not the only way to build visibility. Strong brands also grow through content, search, media coverage, partnerships, customer advocacy and consistent industry presence. A useful way to understand brand visibility is...
October 13, 2026
Video marketing shapes how customers see your brand. Which videos build trust, how to keep them short and useful, and how to get more from each shoot.
October 13, 2026
Most businesses don't have a lead problem. They have a lead follow-up problem. What the research says about response time, lead quality and cost per sale.
September 28, 2026
As AI tools answer searches directly, your own website is no longer enough. Why earned media coverage now drives visibility in AI search.
September 24, 2026
How Nigerian real estate firms can measure advertising ROI beyond cost per lead: track inspections, sales and cost per acquisition through the CRM.
September 24, 2026
More ad leads do not mean more sales. How real estate companies can improve lead quality, response speed and follow-up to convert more buyers.
