Every time potential customers scroll through their Facebook or LinkedIn feed, they’re bombarded with dozens of ads from companies that are all trying to be the one that gets clicked. Making sure your social ads are the ones customers interact with is vital for sales and growth. But what makes someone click on one ad...
In 2019, Less than 1 in 10 marketers focused on digital PR. Fast forward to 2022, you live in a world that is increasingly digital. So, you do not want to be a deficit, in terms of digital public relations skills. After all, every public you project a positive brand image to could either be...
When you type your name on google, what pops up? You might probably be wondering why your name will pop up on google? Well, Whether you know it or not, you have a personal brand. These results that pop up are the first impressions people have of you. Now, the question is, is it a...
Do you know that 63% of businesses do not have a documented content marketing strategy? A lot of businesses are investing a lot in paid, owned, and earned digital media, without a well-planned approach. This is 2022 and the right time for you to get your marketing strategy right. It could take a lot of...
There are a number of ways to become a Digital Marketer. There’s actually no specific background experience required for you to become a Digital Marketer, only a specific set of skills. In fact, many people enter the field from a range of different roles, including Copywriter, Webmaster, or even Influencer. With so many people playing,...
Social media is one of the most talked-about topics in the online space today. There are 3.78 billion social media users worldwide in 2021. A 5% increase from a year ago. It is also 920 million more than the number of social users in 2017, which represents a whopping 32.2 percent jump in just five...
The word ‘podcast’ is synonymous with Apple, as the tech company integrated the feature and name into their iTunes service way before it became mainstream. Podcasting can still be considered to be in its infancy, with the medium only really beginning to hit the mainstream around 2005. Apple released iTunes 4.9 with the ability for...
Over the years, the newsletter has been a closer way to communicate and pass relevant information with their network of customers, prospects, and subscribers. Newsletters give you direct access to your audience’s inbox, allowing you to share engaging content, promote sales and drive traffic to your website. 64% of small businesses use email marketing to...
In the ’90s, radio, direct mail, and newspapers were the go-to mediums for marketing, the online space was still a bit of a question mark. Gradually, people began to come across “door-to-door” marketers who advertised products and services, wearing branded T-shirts and for “bigger” brands, maybe even a branded van with loudspeakers doing the major...
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Ever checked up a good or service online, only to see recurring adverts for that particular good even after you have long left the site? You thought it was a mere coincidence? Well...
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We are Nigeria’s foremost marketing and media relations company. We focus on helping SMEs thrive by providing the necessary tool and strategies for effective competition in their various industries.
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