Running a successful PR campaign can be game-changing for a business. Regardless of the size of your company, public relations can bring you closer to some of the biggest competitors in your industry. The key to success in PR is for your messaging to be creative and newsworthy. Strategic planning is an important step sometimes...
It’s difficult to come up with great ideas sometimes. Other times, the ideas we come up with are unimpressive. When company leaders sit down to strategize a PR campaign, they usually picture the best-case scenario for their business. What is Creativity PR? Creativity is the use of imagination or original ideas to create something; inventiveness....
Running a small business is no easy task. You have limited time, resources, and budget to get things done to grow your business. However, in other to get things done, despite the numerous activities, you need to put yourself out there as much as possible in other to be able to generate revenue. Every company,...
Over the years, the newsletter has been a closer way to communicate and pass relevant information with their network of customers, prospects, and subscribers. Newsletters give you direct access to your audience’s inbox, allowing you to share engaging content, promote sales and drive traffic to your website. 64% of small businesses use email marketing to...
We live in a world where your online reputation can be your strongest asset or your biggest liability. For years, companies had CEOs and Founders that the public knows nothing about except if they read about them in a magazine or on TV programs. These days, companies are becoming more human and accessible due to...
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Ever checked up a good or service online, only to see recurring adverts for that particular good even after you have long left the site? You thought it was a mere coincidence? Well...
Ever since the world started delving into technology, web design has become a very lucrative and relevant skill. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design;...
Digital marketing has become an integral part of what a business is to its customers. Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online. Every company requires an online presence to be successful. This...
The world hasn’t seen anything like COVID-19 in a very long time. For quite a number of us, the coronavirus crisis has been the most significant, and perhaps, the most traumatic experience of our lives. This period has been overwhelming for employers and employees alike, and there’s no denying that the productivity level of some...
Around the world, many small businesses have been hit extremely hard by the impact of the coronavirus. It is no lie that so many businesses are sorely affected by the economic slowdown caused by the Covid-19 Pandemic, but even as we as an enterprise trying to figure out a way to come out of this...
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