Nigerians abroad remain an important part of the country’s economy. Central Bank of Nigeria data analysed for 2025 put diaspora remittance inflows at about $21.8 billion, almost unchanged from the previous year. At the same time, real estate accounted for about 13.1% of Nigeria’s real GDP in the first quarter of 2026. These numbers do...
Before a customer calls you, visits your office or makes a payment, they usually discover your business first. A few years ago, that meant a referral, a signboard or a newspaper advert. Today, that first interaction often happens on a phone screen. As digital marketing trends in Nigeria continue to evolve, customers are discovering, evaluating...
By the Evaluate Media Team | October 2026 When a company is preparing for a major corporate milestone, communicating its plans effectively can help it reach investors, customers and the wider business community. But getting the story right is only part of the challenge. The announcement must also reach the publications and audiences that matter....
Press publications build trust that adverts cannot buy. How Nigerian businesses earn coverage, pitch journalists and choose paid or earned media.
A website is not finished at launch. What website management covers, from security updates and backups to speed and SEO, and what it costs to skip it.
AI and CRM integration helps businesses answer leads faster, route enquiries and see which marketing brings sales. A practical guide to getting started.
How tracking shifts in what people say about your brand can reveal reputational risk early, so you can act before it becomes a public crisis.
Why a visible, active CEO extends media coverage and builds trust with clients, investors and partners, and how to align executive and company PR.
The story of Collins Oforgu, founder of Evaluate Media, and his focus on marketing that is judged by measurable business results.
How Nigerian real estate firms can measure advertising ROI beyond cost per lead: track inspections, sales and cost per acquisition through the CRM.
