The relationship between businesses and marketing agencies is changing rapidly. In 2026, simply creating social media posts, running ads or designing marketing materials is no longer sufficient to define a strong marketing agency. The upscaling of AI is changing how marketing is done and perceived; search is becoming more conversational, advertising platforms are becoming...
Crafting a compelling story in a respected publication has always been at the heart of public relations. A strong media feature builds credibility, shapes public perception, strengthens trust, and introduces brands to entirely new audiences. Ā For decades, that visibility alone was considered enough proof of PRās value. Today, however, the conversation has changed. Executives no...
Efficiency has become a badge of honour in B2B marketing. Companies are under pressure to move faster, scale smarter and achieve more with fewer resources. For many teams, artificial intelligence now looks like the easiest way to make that happen. AI tools can speed up almost every part of marketing. They help businesses research their...
The AI train shows no signs of slowing down. From customer service to content creation, brands are finding ways to weave āartificial intelligenceā into almost every aspect of their operations including website design. While AI is widely discussed and heavily marketed, its realāworld impact on productivity, creativity, and results isnāt always easy to see or...
Your website’s bounce rate is the percentage of people who land on a page on your website and then leave. They do not click on anything else or visit a second page on the site.Ā A high bounce rate indicates visitors are leaving your site quickly, often due to disappointment in expectations or a poor...
As Nigeria’s entrepreneurial landscape grows, Evaluate Academy steps up with new coaching programs aimed at empowering young professionals to transition from paid employment to entrepreneurship. Ā On October 26, 2024,Ā the Academy held its first session of the Marketing CEO Fast Track Course, an intensive coaching experience designed to equip aspiring entrepreneurs with the skills needed...
As Nigeriaās digital economy continues to expand, the market for digital products and software offers immense opportunities. Major international companies such as Google, Microsoft, and Netflix have recognised this potential and established a significant presence in the country. For instance, Google has invested in local initiatives and infrastructure, while Microsoft has focused on partnerships and...
Running a successful PR campaign can be game-changing for a business. Regardless of the size of your company, public relations can bring you closer to some of the biggest competitors in your industry. The key to success in PR is for your messaging to be creative and newsworthy. Strategic planning is an important step sometimes...
It’s difficult to come up with great ideas sometimes. Other times, the ideas we come up with are unimpressive. When company leaders sit down to strategize a PR campaign, they usually picture the best-case scenario for their business. What is Creativity PR? Creativity is the use of imagination or original ideas to create something; inventiveness....
Running a small business is no easy task. You have limited time, resources, and budget to get things done to grow your business. However, in other to get things done, despite the numerous activities, you need to put yourself out there as much as possible in other to be able to generate revenue. Every company,...
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