Irrespective of how successful your business is, there are always new strategies that can help reinforce your success in the marketplace. The amount of revenue your business brings in yearly can be doubled or tripled if you integrate it with these steps: Professional development As a business owner, you should never stop learning and growing....
Digital marketing is an umbrella term of all advertisements delivered through electronic mediums. The digital marketing industry is an exciting and fast-moving one. Digital marketers are able to access multiple tools and platforms that takes the whole concept of digital marketing to another level. Some of these tools include; Social Media Marketing Social media platforms...
For some of us, the term Social Media Marketing sounds like we have been asked to uproot a giant tree from its stem with our bare hands. Grasping the whole idea of how social media marketing works has nothing to do with how tech-savvy one is or the number of grey hairs one has. The...
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Ever checked up a good or service online, only to see recurring adverts for that particular good even after you have long left the site? You thought it was a mere coincidence? Well...
Ever since the world started delving into technology, web design has become a very lucrative and relevant skill. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design;...
Cybercrimes have become so rampant in Nigeria. Phishing is a cybercrime in which a target or targets are contacted by email, telephone, or text message by someone posing as a legitimate institution to lure individuals into providing sensitive data such as personally identifiable information, banking, and credit card details and passwords. In a report carried...
Digital marketing refers to activities a company undertakes to promote the buying or selling of a product or service using online and digital platforms. Digital marketing is essential because it gives your brand access to a broad audience in a way that is both cost-effective and measurable. If you are considering digital marketing, here is...
Digital marketing is the segment of marketing that makes use of the internet and online-based digital technologies such as computers, mobile phones and other digital media and platforms to promote products and services. There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no...
Once upon a time a dragonfly lived beside a lake high in the mountains. He flitted from bulrush to bulrush – and zipped after mosquitoes. He snapped them out of the air so quickly that no one could ever quite see what he was doing. One day, as he was flying across the water, his...
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