Digital marketing refers to activities a company undertakes to promote the buying or selling of a product or service using online and digital platforms. Digital marketing is essential because it gives your brand access to a broad audience in a way that is both cost-effective and measurable. If you are considering digital marketing, here is an A – Z guide of the things you should know.

A. Advertising: Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. Digital advertising is the practice of delivering promotional content to users through various online and digital channels.

B. B2B and B2C: B2C and B2B are two forms of commercial transactions. B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. B2B, which stands for business-to-business, is a process for selling products or services to other businesses.

C. CTA: Call to action, also known as a CTA is a marketing term for any device designed to prompt an immediate response or encourage an immediate sale.

D. Distribution Channels: A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet.

E. Email Marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

F. Feedback: Feedback is essential in digital marketing. It is the information, insights, issues, and input shared by your clients about their experiences with your company, product, or services. This feedback guides improvements of the customer experience and can empower positive change in any business even (and especially) when it’s negative and serves a metric for measuring growth.

G. Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

H. Hashtags: A phrase beginning with the symbol “#” used in social media as a way for tagging content for users to find. Adding hashtags to a post allows users to find that post when searching for that topic. This can be used for finding users looking for broad topics on social media, as well as niche, detailed topics.

I. Inbound Marketing: Inbound marketing is a business tactic that attracts customers to products and services via content marketing, social media marketing, search engine optimization, and branding.

J. Java: Java is a general-purpose language that is used to create applications that can run on a digital device.

K. Keyword: A word or phrase indicative of the major theme in a piece of content. When you search for something in a search engine, you type in a keyword, and the search engine gives you results based on that word.

L. Lead generation: Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or sales leads.

M. Media: Media are the communication outlets or tools used to store and deliver information or data.

N. Native advertising: Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear.

O. Outbound Marketing: Outbound marketing refers to any marketing where a company initiates the conversation and sends its message out to an audience. It makes use of traditional approaches, such as direct mail, cold calling, radio ads, television ads, trade shows, and telemarketing.

P. Paid listing: Paid Google listings; also known called Adwords are paid positions within Google. An advertiser positions their ad in this section of the search listings and is charged (by Google) every time someone clicks on the advertisement.

Q. Qualified lead: A qualified lead is someone who could become a potential customer to you, based on criteria and identifying information that they have already provided.

R. Return on investment: Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.

S. SEO: Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

T. Tag: In WordPress, a tag is an identifying marker used to classify different posts based on keywords and topics. Similar to WordPress categories, but tags are more granular and specific, whereas categories are broad and thematic.

U. UX: The user experience (UX) is what a user of a particular product experience when using that product.

V. Virtual tour: A virtual tour is an imitation of an existing location, usually composed of a sequence of videos or still images.

W. Websites: A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server.

X. XML: a form of language or set of terms used for the description or analysis of another language.which allows users to define their customized markup languages, especially to display documents on the Internet.

Y. Yelp: A social review platform and search engine that allows users to leave reviews for businesses. Yelp also offers an advertising program that gives advertisers the ability to show their marketing assets to qualified Yelp users based on keyword searches.

Z. Z-index: the Z-Index is the order in which items on a webpage are shown if they were placed on top of each other.

Digital marketing is rapidly dominating the business sector due to the ever-evolving nature of the world. It is a sector that should be paid a lot of attention to because of its all-round efficiency.