Your website’s bounce rate is the percentage of people who land on a page on your website, then leave. They do not click on anything else or visit a second page on the site. A high bounce rate indicates visitors are leaving your site quickly, often due to a disappointment in expectations or poor user...
As Nigeria’s digital economy continues to expand, the market for digital products and software offers immense opportunities. Major international companies such as Google, Microsoft, and Netflix have recognized this potential and established a significant presence in the country. For instance, Google has invested in local initiatives and infrastructure, while Microsoft has focused on partnerships and...
You can be a serious entrepreneur who invests in a great website and content and still feels like something is not right. The higher conversion rates you were hoping for aren’t coming your way. You have pegged a lot of hope on your website to bring in dollars from the online market, but your hopes...
These days, having an online presence is very important for your business’s success. It’s the best way to get people to know about your business, convince them to buy your project or use your services. Whether you are a freelance photographer, writer, owns a hardware store, or have another type of small business, a great...
Great web design is a concept that has become essential over the last decade. We all want a website to meet the most popular design standards. But, how much of a website’s success can really be attributed to visual appeal? It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion...
Ever since the world started delving into technology, web design has become a very lucrative and relevant skill. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design;...
Digital marketing refers to activities a company undertakes to promote the buying or selling of a product or service using online and digital platforms. Digital marketing is essential because it gives your brand access to a broad audience in a way that is both cost-effective and measurable. If you are considering digital marketing, here is...
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