Efficiency has become a badge of honour in B2B marketing. Companies are under pressure to move faster, scale smarter and achieve more with fewer resources. For many teams, artificial intelligence now looks like the easiest way to make that happen. AI tools can speed up almost every part of marketing. They help businesses research their...
The AI train shows no signs of slowing down. From customer service to content creation, brands are finding ways to weave “artificial intelligence” into almost every aspect of their operations including website design. While AI is widely discussed and heavily marketed, its real‑world impact on productivity, creativity, and results isn’t always easy to see or...
Real-time analytics has made it easier for businesses to track their ads’ performance and make quick decisions that improve results. By using real-time analytics, you can adjust your campaigns while they’re still running, ensuring that your money is well spent 1. Get Instant Insights to Improve Your Campaigns One of the biggest benefits of real-time...
In today’s fast-paced digital world, advertising has transformed from traditional media like TV, radio, and print to advanced digital platforms. As businesses adapt to the evolving marketplace, digital advertising has emerged as a powerful tool to connect with consumers on a more personal level. Digital advertising enables brands to reach audiences wherever they are—on their...
Your website’s bounce rate is the percentage of people who land on a page on your website, then leave. They do not click on anything else or visit a second page on the site. A high bounce rate indicates visitors are leaving your site quickly, often due to a disappointment in expectations or poor user...
As Nigeria’s entrepreneurial landscape grows, Evaluate Academy steps up with new coaching programs aimed at empowering young professionals to transition from paid employment to entrepreneurship. On October 26, 2024, the Academy held its first session of the Marketing CEO Fast Track Course, an intensive coaching experience designed to equip aspiring entrepreneurs with the skills needed...
As Nigeria’s digital economy continues to expand, the market for digital products and software offers immense opportunities. Major international companies such as Google, Microsoft, and Netflix have recognized this potential and established a significant presence in the country. For instance, Google has invested in local initiatives and infrastructure, while Microsoft has focused on partnerships and...
Have you noticed that when you visit a website, you often leave it quickly? You’re not alone. This phenomenon is known as the website’s ‘bounce rate’. It’s a key performance indicator that tells website owners how well their website is performing. It’s essential to keep your bounce rate low to ensure visitors stay longer on...
Advertising your brand in the Metaverse is the perfect way to engage with a rapidly growing global audience. With virtual worlds emerging as the future of entertainment, marketing, and communication, leveraging the power of the metaverse can be a great way to reach a new generation of customers. As the metaverse expands, it’s important to...
Irrespective of how successful your business is, there are always new strategies that can help reinforce your success in the marketplace. The amount of revenue your business brings in yearly can be doubled or tripled if you integrate it with these steps: Professional development As a business owner, you should never stop learning and growing....
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