Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Ever checked up a good or service online, only to see recurring adverts for that particular good even after you have long left the site? You thought it was a mere coincidence? Well...
Ever since the world started delving into technology, web design has become a very lucrative and relevant skill. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design;...
An agency is a business or organization providing a particular service on behalf of another business, person, or group. A Digital Agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age; an example of a digital agency is Evaluate Marketing. Despite the fact that digital agencies...
Digital marketing has become an integral part of what a business is to its customers. Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online. Every company requires an online presence to be successful. This...
For small and medium enterprises (SMEs) the importance of knowing your position in the market can never be emphasised enough. “Proper positioning gives meaning to the strategic direction of your business and provides insights on how to succeed,” ~ Futhi Cabe, WesBank head of the SME segment. A strong business obtains and keeps customers, but...
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