Over the years, the newsletter has been a closer way to communicate and pass relevant information with their network of customers, prospects, and subscribers. Newsletters give you direct access to your audience’s inbox, allowing you to share engaging content, promote sales and drive traffic to your website. 64% of small businesses use email marketing to reach customers. Email newsletter generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
Importance of newsletters in business:
There are 4 billion daily email users this means newsletters are a great way to captivate your audience and to keep them informed about your business on a regular basis. They’re personal, targeted, and consistent. Some of the importance of newsletter include;
1. Cost-effective: a newsletter is a cost-effective means of building a strong relationship and sharing relevant information with your clients, prospects, and subscribers. It usually contains important news and updates and other significant information. A study done back in 2016 found that email newsletters are the most cost-effective way to engage with a target audience, offering a median ROI of 122%.
2. Awareness: 78% of marketers have seen an increase in email engagement over the last 12 months. Constant dissemination of newsletters promotes brand awareness and keeps a brand in the face of the audience. It also gives your business a broader picture and increases your visibility.
3. Database growth: Newsletters can be used as an instrument to grow your database. By putting information about the newsletter on a website can help your company gain contacts of organizations and potential clients by urging them to subscribe to your newsletters.
Platforms for launching your personal newsletter
New opportunities come with tools and it is important to have a good knowledge of platforms that can help you in launching your personal newsletters. Some of these include;
1. Substack: If you’re just getting started and you’re looking for a simple platform to start with, Substack is great! Substack is free easy to use. They regularly add new product features such as customization options for writers. It also allows for comments on a web version of each post. The company Integrates directly with Stripe for payment processing. Substack was founded in 2017 but made waves in 2020.
2. Ghost: Ghost has a more advanced option with better economics for publishers. Ghost uses a markdown text editor and offers the ability to integrate with third-party apps like Zapier. It also makes it possible to import an existing subscriber list from anywhere, and it’s open-source, allowing writers to own their audiences and content and easily switch to other platforms if they wish. Ghost takes 0% transaction fees. it also Integrates directly with Stripe for payment processing. It offers advanced member management and content gating.
3. Mailchimp: Its first appearance was made in 2001. It’s mostly used by small businesses and intended for a broad array of use cases. Companies and independent writers also use Mailchimp. It is free to get started. It offers advanced analytics and has marketing automation tools and subscriber segmentation. It is also called the Monkey-themed email service provider.
4. Revue: Revue was founded in 2015, but was bought by Twitter in 2021. Due to Twitter’s acquisition, several features have been added for a more user-friendly experience. The service is free to use and writers can start setting up paid subscriptions quickly. Revue takes a 5 percent cut of each paid subscription, in addition to credit card processing fees from Stripe.
The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. (Statista, 2021). There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021) More than 306 billion emails are sent and received each day. (Statista, 2021)
The above statistics show how email marketing is skyrocketing, using a good newsletters platform will boost your brand awareness, gives you more visibility, and it will also project you as a professional. An E-mail newsletter will do your business a lot of good.