You can be a serious entrepreneur who invests in a great website and content and still feels like something is not right. The higher conversion rates you were hoping for aren’t coming your way. You have pegged a lot of hope on your website to bring in dollars from the online market, but your hopes...
Every time potential customers scroll through their Facebook or LinkedIn feed, they’re bombarded with dozens of ads from companies that are all trying to be the one that gets clicked. Making sure your social ads are the ones customers interact with is vital for sales and growth. But what makes someone click on one ad...
The goal of public relations is to show your business in the best possible manner. This can range from establishing yourself in the market to damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take an interest in your business and to write...
It’s been called the most valuable business skill of the next decade. A scientifically-proven way to enthrall audiences and get them to do what you want. But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. Maybe even a frown. What is storytelling in marketing?...
Media interviews are a very important part of establishing any brand. They are particularly important when you are the brand. It’s an opportunity for you to get your voice heard, to get your key messages across, and for people to understand exactly what you are about. However, that doesn’t mean that you should automatically jump...
According to a report done by Wyzowl in 2021, it states that the use of video content from brands has increased roughly 25% over the past six years. You can use interactive videos for a number of purposes, including increasing engagement, fostering two-way communication, and boosting conversions. Video marketing is an ideal way to grow...
A lot of companies want to see their news releases published on a newswire or a press release syndication site. However, we need to understand why press releases are important. Why Press Releases Are Important Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing. Most...
What’s the best content to create to reach your target audience? If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video is one of the most valuable tools in the world of modern marketing. With 56% of consumers watching videos on...
If you have been in business for a period of time, there is likely an unhappy customer or two. No matter how well you run the show, negative feedback will always occur. What matters is not that you get negative feedback at all, but how you react to it. Taking into consideration that oftentimes prospective...
In 2019, Less than 1 in 10 marketers focused on digital PR. Fast forward to 2022, you live in a world that is increasingly digital. So, you do not want to be a deficit, in terms of digital public relations skills. After all, every public you project a positive brand image to could either be...
Evaluate Media is a Lagos-based marketing and PR agency helping businesses grow through digital ads, Press release distribution, corporate branding, and tech-driven strategies across Nigeria and Africa.
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