November 24, 2022

Brand awareness is the life boat for every small business. This means that as an SME if you succeed in establishing brand awareness, your business flourishes. There are millions of businesses offering their products and services to your target audience, each with great offers. Customers are left with the option of choosing from these varieties....

November 18, 2022

The importance of public relations in any brand or business development cannot be overemphasized. Businesses of different size and sectors have been adapting PR strategies as a way to infiltrate the market and build brand awareness and good press around their businesses. In other words, PR strategy serves as a guideline or framework that helps...

April 14, 2022

What is Public Relations Crisis Management? It is the process of preparing an organization for a major event that threatens the organization, its reputation, stakeholders, or the general public. Interested parties about the current situation, potential risks, and planned actions. A well-prepared crisis plan should contain the first type of message that will be sent...

March 15, 2022

It’s difficult to come up with great ideas sometimes. Other times, the ideas we come up with are unimpressive. When company leaders sit down to strategize a PR campaign, they usually picture the best-case scenario for their business. What is Creativity PR? Creativity is the use of imagination or original ideas to create something; inventiveness....

February 18, 2022

No matter the size of your business, it’s always a good idea to spend time considering the most effective PR. Having this in mind, you can determine what budget is required to support your objectives. By having enough understanding of what PR requires and what to include in your company’s PR budget, you’ll be in...

October 16, 2019

If you have ever hosted an event then you’d know one of the biggest challenges you’d face is pulling in the crowd. Although digital marketing has made it super easy to create massive awareness for events, many quickly realize they are spending a fortune in creating online awareness that doesn’t always reflect on guest participation....

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