Digital marketing is an umbrella term of all advertisements delivered through electronic mediums. The digital marketing industry is an exciting and fast-moving one. Digital marketers are able to access multiple tools and platforms that takes the whole concept of digital marketing to another level. Some of these tools include; Social Media Marketing Social media platforms...
Brand awareness is the life boat for every small business. This means that as an SME if you succeed in establishing brand awareness, your business flourishes. There are millions of businesses offering their products and services to your target audience, each with great offers. Customers are left with the option of choosing from these varieties....
For some of us, the term Social Media Marketing sounds like we have been asked to uproot a giant tree from its stem with our bare hands. Grasping the whole idea of how social media marketing works has nothing to do with how tech-savvy one is or the number of grey hairs one has. The...
Twitter, Instagram, Facebook, sounds familiar? When you step out or even in gatherings, almost everyone is holding their phones and interacting on social media.Social media is the new oil, especially now that people are stuck at home due to the Coronavirus outbreak. Social media has disadvantages but the advantage overweighs the disadvantages; you can use...
When you talk about the value of social media, you need to consider the value it brings to other aspects of your business as well. Whether it’s learning more about your target audience so you can better serve them, building awareness for your brand or retaining existing customers. Social media now has a hand in...
Successfully marketing your brand on social media often requires a mix of skills from the business owner, employees, and everyone working together. When different people contribute a variety of skills to any project, it’s important to create a framework that ensures consistent quality and brand personality. For social media marketing, that framework is called a...
Over the years, I have managed many social media handles and I’m very familiar with the struggle to create original and engaging contents regularly. Social media can have a significant impact on the way a brand is perceived by the public. Creating an emotional connection with your audience is necessary if you want to stick...
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