Digital marketing has a language of its own. It doesn’t matter if you’re a digital marketing guru or new to the business, this is an industry that’s full of constant change, and that means new words, acronyms, and theories all the time. We’ve created this list of 10 digital marketing terms to define some of...
Business start-ups face many challenges, but none is as dangerous as the struggle to remain cash-positive. The Minority Business Development Agency (MBDA) estimates the average cost to start a business to be in the neighbourhood of $30,000; and there’s significant variance in this figure, with some companies starting out for just a few hundred dollars...
Many people, including industry professionals, can find it hard to separate PR from marketing. In recent years, social media has only added to the confusion by further blurring the lines between the two. Most of the confusion arises from many overlapping objectives and frequent collaboration. But while end goals may be closely related, there is...
When it comes to digital marketing, well-planned is well-executed. Marketers who actively plan their marketing programs get 356% more returns than those who don’t, according to CoSchedule’s survey of 3,217 B2B and B2C marketers. If you get into a rut with your marketing campaigns, you’re bound to lose customers. Customers today are discerning and don’t mind shifting...
Running a successful PR campaign can be game-changing for a business. Regardless of the size of your company, public relations can bring you closer to some of the biggest competitors in your industry. The key to success in PR is for your messaging to be creative and newsworthy. Strategic planning is an important step sometimes...
Having a clear content strategy will help you stay on top of your posting schedule and ensure that everything you put out is in line with your overall goals. How you craft a content strategy will ultimately be unique to your situation. There is no grand solution that every brand can copy to triple their...
Many marketers use brand storytelling to communicate their purpose and build a community around their brand that consumers can be a part of. Using brand storytelling in this way can improve customer loyalty, generate brand awareness and increase sales. If you work in marketing, public relations, or brand management, then you may be interested in...
To the outside world, creating posts for social media may seem easy. But, marketers and brands know there’s a lot more to social media content creation and editing than meets the eye, particularly in today’s social media landscape. From choosing the perfect image to representing your point of view to creating the ideal Twitter hashtag...
Social media marketing is the new norm with more than 4 billion users. Businesses irrespective of the niche are using social media for quality traffic, rigorous customer engagement, and driving sales. But is being on social media enough? Of course not! It is a worrisome concern for marketers to scale rapidly and gain mass visibility...
The more visibility your pages have in search results, the more likely you will garner attention and attract prospective and existing customers to your business. First of all, let’s look at what SEO means. What is SEO? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to...
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