Before a customer calls you, visits your office or makes a payment, they usually discover your business first. A few years ago, that meant a referral, a signboard or a newspaper advert. Today, that first interaction often happens on a phone screen. As digital marketing trends in Nigeria continue to evolve, customers are discovering, evaluating...
By the Evaluate Media Team | October 2026 When a company is preparing for a major corporate milestone, communicating its plans effectively can help it reach investors, customers and the wider business community. But getting the story right is only part of the challenge. The announcement must also reach the publications and audiences that matter....
Paid advertising is one of the fastest ways for a business to put its message in front of a targeted audience, but it is not the only way to build visibility. Strong brands also grow through content, search, media coverage, partnerships, customer advocacy and consistent industry presence. A useful way to understand brand visibility is...
Most businesses don't have a lead problem. They have a lead follow-up problem. What the research says about response time, lead quality and cost per sale.
How Nigerian real estate firms can measure advertising ROI beyond cost per lead: track inspections, sales and cost per acquisition through the CRM.
