Nigerians abroad remain an important part of the country’s economy. Central Bank of Nigeria data analysed for 2025 put diaspora remittance inflows at about $21.8 billion, almost unchanged from the previous year. At the same time, real estate accounted for about 13.1% of Nigeria’s real GDP in the first quarter of 2026. These numbers do...
Before a customer calls you, visits your office or makes a payment, they usually discover your business first. A few years ago, that meant a referral, a signboard or a newspaper advert. Today, that first interaction often happens on a phone screen. As digital marketing trends in Nigeria continue to evolve, customers are discovering, evaluating...
By the Evaluate Media Team | October 2026 When a company is preparing for a major corporate milestone, communicating its plans effectively can help it reach investors, customers and the wider business community. But getting the story right is only part of the challenge. The announcement must also reach the publications and audiences that matter....
Paid advertising is one of the fastest ways for a business to put its message in front of a targeted audience, but it is not the only way to build visibility. Strong brands also grow through content, search, media coverage, partnerships, customer advocacy and consistent industry presence. A useful way to understand brand visibility is...
In January 2026, the National Housing Data Technical Committee, which includes the NBS, the CBN and the Federal Mortgage Bank, put Nigeria’s housing deficit at 14.925 million units. A further 15.2 million homes were described as structurally inadequate. Read those numbers, and you might assume every well-positioned developer in Lagos should have a waiting list,...
As AI tools answer searches directly, your own website is no longer enough. Why earned media coverage now drives visibility in AI search.
What businesses should expect from a marketing agency in 2026: clear goals, readiness for AI and new search habits, and results you can measure.
