A real estate company can spend millions of naira on digital advertising and still struggle to answer a simple question: Is our advertising actually generating business? Most companies can tell you how much they spent. They can tell you how many people saw their adverts, how many clicked and how many leads came through. What...
Every week, a real estate company somewhere in Lagos or Abuja increases its Facebook or Google ad budget because āleads are down.ā The campaign goes live, the enquiries start flowing in again, the dashboard looks healthy, and yet a month later, sales haven’t moved. The sales team is chasing more names than ever, closing the...
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