The word āpodcastā is synonymous with Apple, as the tech company integrated the feature and name into their iTunes service way before it became mainstream. Podcasting can still be considered to be in its infancy, with the medium only really beginning to hit the mainstream around 2005. Apple released iTunes 4.9 with the ability for...
We live in a world where your online reputation can be your strongest asset or your biggest liability. For years, companies had CEOs and Founders that the public knows nothing about except if they read about them in a magazine or on TV programs. These days, companies are becoming more human and accessible due to...
In the ā90s, radio, direct mail, and newspapers were the go-to mediums for marketing, the online space was still a bit of a question mark. Gradually, people began to come across ādoor-to-door” marketers who advertised products and services, wearing branded T-shirts and for ābigger” brands, maybe even a branded van with loudspeakers doing the major...
What is the first thing that comes to your mind when youāre looking for different marketing channels to engage with your target audience or market your business? You would probably say Facebook with its 2.167 billion active users or Instagram, Twitter, Facebook, and even LinkedIn. But what if we tell you that there is another...
Ever since the world started delving into technology, web design has become a very lucrative and relevant skill. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design;...
When using the internet on your mobile phone, have you ever noticed an advert pop up on your screen? Or maybe when you download some applications? More often than not, we have an option to make an upgrade to stop viewing these ads or be stuck with the pop-up. These are examples of Mobile advertisements....
Twitter, Instagram, Facebook, sounds familiar? When you step out or even in gatherings, almost everyone is holding their phones and interacting on social media.Social media is the new oil, especially now that people are stuck at home due to the Coronavirus outbreak. Social media has disadvantages but the advantage overweighs the disadvantages; you can use...
Letās talk about optimizing your whole website, not just a product page or a landing page for search engines. The first step is obviously to get the right SEO keywords before coming up with content. Here are the next steps to take; 1. What your site is about? 2. What the purpose is? 3. How...
When you talk about the value of social media, you need to consider the value it brings to other aspects of your business as well. Whether itās learning more about your target audience so you can better serve them, building awareness for your brand or retaining existing customers. Social media now has a hand in...
Without a strategy, itāll be hard to achieve results from marketing on your social media platforms. Without understanding your goals, who your target audience are, what they want, you would just be posting for no reason. Whether your goal is to grow your brand through social media or to level up as a social media...
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