The word ‘podcast’ is synonymous with Apple, as the tech company integrated the feature and name into their iTunes service way before it became mainstream. Podcasting can still be considered to be in its infancy, with the medium only really beginning to hit the mainstream around 2005. Apple released iTunes 4.9 with the ability for users to listen to podcasts, and in a few short years, download requests have skyrocketed into the billions.
Data from a study conducted in early 2021 showed that 41% of the U.S. population reported having listened to a podcast in the past months, more than three times the share recorded a decade earlier.
Data on Spotify also shows Nigeria has over 2.9 million podcast titles available to Spotify listeners in the country, though listening to a mixture of local and foreign podcasts. People and businesses now use podcasts to communicate easily and effectively. It is a time-efficient form of communication. The podcast is one of the major user-friendly online platforms. Podcasts are convenient and easy to use. The podcast can be in form of audio, video, PDF, and ePUB files.
According to research, podcasts help to hyper-target audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational. It is also a good social networking strategy. Your podcast subscribers are your primary community and over time, they will be your best prospects for deepening the relationship through cross-selling and loyalty tactics.
Well-devised podcasts are an effective, portable, convenient, and intimate way to deliver and produce content and to build ongoing relationships with your clients, employees, and constituents.
As a business owner who uses podcasts, it is important for you to have a good knowledge of marketing podcasts that will help in your online marketing. The act of marketing yourself, your products, or your services through the creation and distribution of audio content must be communicated using the right and reliable podcast platforms.
As a professional in the marketing industry, it is important to get familiar with the following podcasts:
1. Savvy Social Media Podcast by Andrea Jones: The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. The Savvy Social Podcast is short, sweet, and always fresh. Each week, Andréa Jones looks at a new social media marketing technique. She interviews leading experts in the field. She also shares insights from her own experience as a social media strategist.
2. Social Media Marketing Podcast: This is a top marketing podcast if you want a more engaging social media profile. You can listen to success stories and current industry trends that will optimize your content.
3. Pepertual Traffic: With perpetual traffic, you will learn how to generate more leads and sales for your brand through social media platforms. A new episode is up every Tuesday. “The benefits of listening to podcasts is that it can help you increase your brand recognition, create a social media presence, and discover specific marketing campaigns that will increase revenue,” says Pisani.
4. Call to Action: This covers all fundamentals of digital marketing on a weekly basis. It’s an opportunity to hear from experts’ tips and tricks about conversion rate optimization, pay-per-click marketing, A/B testing, social media marketing, content marketing, and more.
5. Social Media Marketing Talk show: This is another Social Media Examiner podcast. Each episode is hosted by a unique panel of social media pros. Their diverse insights make each week a new experience.
Using podcasts, the information is personal. The content is communicated directly to you, the listener. One of the interesting things about podcasts is that you can decide what you want to hear and when you want to wear it. It serves as a more personal way to get information communicated apart from e-mails and phone calls.