What is the first thing that comes to your mind when you’re looking for different marketing channels to engage with your target audience or market your business?
You would probably say Facebook with its 2.167 billion active users or Instagram, Twitter, Facebook, and even LinkedIn.
But what if we tell you that there is another platform out there that has more users than Instagram and LinkedIn combined.
It’s Called Snapchat
Snapchat is one of the leading social media platforms in the world in 2020, and it’s not even 10 years old. The social app made its debut in September 2011 and according to statistics, it has 360 million active monthly users, as of January 2020, with three billion snaps (photos and videos) generated every day.
Since its debut, a lot of people have built lucrative personal brands and entire businesses based on the huge number of users on Snapchat. There are over 70 million active users on Snapchat daily and more than10 billion daily video views.
The thrilling thing about Snapchat is that it has more users than Twitter and it has grown in one year as Twitter did in 4 years! The app has become a great way for people to get their businesses noticed in this attention economy. Brands that know their onions make money from Snapchat every day.
How Do Businesses Use Snapchat?
Snapchat is somehow chunky and different from the popular social media platforms commonly used for marketing. As a business, it is important for you to know the right content to use for your marketing and how to connect with your target audience.
Before you start your Snapchat marketing, you need to understand the kind of content you can share on Snapchat. That content includes;
1. Images
2. Videos
3. Snaps
4. Stories
You also make use of video notes, audio notes, multi-photo send, video and audio calls.
How Can Businesses Make Sales on Snapchat?
Snapchat is not like other social media platforms where you can post to the public and they like or comment on your post in return. Snapchat is a me-to-you interaction. The interaction between you and your audience is private and there is no real social proof.
If you want to have successful Snapchat marketing, you need to put strategic marketing in place based on your type of audience. The following will serve as a guide;
- Build anticipation in the heart of your audience: This works when you have an important event coming up, create paparazzi and take advantage of it by capitalizing on it. Continue to share pictures, videos, and excitement about the event.
- Connect with influencers: Social media influencers on Snapchat can assist you in reaching your target audience and also spreading brand awareness.
- Offer Promo Codes and set urgency: everybody likes promo. Everybody loves to get what they can buy at $10 for $5 or $6. This strategy has been tested on several social media platforms and it has yielded positive results. Offer attractive promo codes and set a timeline. The timeline creates urgency and you cash out in no time.
Remember, your snapchat marketing effort is not considered successful until you make sales. Are you already using Snapchat in your business? How are you using it? If not, what’s stopping you? Let us know in the comment section.
