Let’s talk about optimizing your whole website, not just a product page or a landing page for search engines.
The first step is obviously to get the right SEO keywords before coming up with content. Here are the next steps to take;
1. What your site is about?
2. What the purpose is?
3. How committed are you?
Once you’ve settled on those three things, then it’s time to get to work.
So, let’s begin, shall we?
To optimize your whole site for search engines, you’ll need to follow these basic tips:
1. Make the website about one thing.
It can be about other stuff, too, but choose one primary topic that is most essential to your message.
This step is important, so you may want to do a little keyword research before choosing a topic.
2. Mention keywords where they matter most.
Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.
If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack.
3. Link to internal pages on your site.
A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.
4. Use a permalink structure that includes keywords.
Some sites have “ugly” permalink structures that use numbers to identify pages.
Don’t do this. It’s bad for SEO and just doesn’t look good.
Use a URL structure that includes text, and make sure you include keywords in your URLs.
5. Remove anything that slows down your website.
Page load times are important, so get rid of any non-essentials that bog down your website.
These may include music players, large images, flash graphics, and unnecessary plugins.
6. Use keywords in your images.
Include words that reflect your site topic in the image title, description, and alt attributes.
Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg).
7. Update your website frequently.
Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.
8. Make sure your website is indexed in search engines.
A lot of search engines will automatically find and index your content, but don’t count on it.
You want to be sure engines like Google, Bing, and Yahoo are crawling your site so that people are finding you online. (You can add them directly if they’re not.)
9. Stop changing your domain name.
The age of your URL is a factor in your site’s search ranking, so be patient.
If you’re launching a new blog every six months, you’ll never see your site get the value it deserves.
10. Write like a human.
None of the above matters if you create content that sounds like a robot wrote it.
Write great stuff, follow the steps above, have patience, and you’ll see results.