Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business,...

Business start-ups face many challenges, but none is as dangerous as the struggle to remain cash-positive. The Minority Business Development Agency (MBDA) estimates the average cost to start a business to be in the neighbourhood of $30,000; and there’s significant variance in this figure, with some companies starting out for just a few hundred dollars...

Having a clear content strategy will help you stay on top of your posting schedule and ensure that everything you put out is in line with your overall goals. How you craft a content strategy will ultimately be unique to your situation. There is no grand solution that every brand can copy to triple their...

To the outside world, creating posts for social media may seem easy. But, marketers and brands know there’s a lot more to social media content creation and editing than meets the eye, particularly in today’s social media landscape. From choosing the perfect image to representing your point of view to creating the ideal Twitter hashtag...

Social media marketing is the new norm with more than 4 billion users. Businesses irrespective of the niche are using social media for quality traffic, rigorous customer engagement, and driving sales. But is being on social media enough? Of course not! It is a worrisome concern for marketers to scale rapidly and gain mass visibility...

It’s been called the most valuable business skill of the next decade. A scientifically-proven way to enthrall audiences and get them to do what you want. But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. Maybe even a frown. What is storytelling in marketing?...

According to a report done by Wyzowl in 2021, it states that the use of video content from brands has increased roughly 25% over the past six years. You can use interactive videos for a number of purposes, including increasing engagement, fostering two-way communication, and boosting conversions. Video marketing is an ideal way to grow...