Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
What is social media marketing?
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There is also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.
Does social media marketing work in the B2B marketplace?
One of the fundamental differences between B2B and B2C marketing is the way consumers and businesses are driven. While consumers are largely emotionally driven, businesses are rationally driven; professionals are out to make clear, logical decisions when it comes to which brands they purchase and partner up with.
Using platforms like LinkedIn carries a dual purpose: first of all, social media pages on these platforms contribute to your business’s overall web presence. Having a consistently professional presence across multiple locations on the internet adds to your business’s credibility in the eyes of potential business partners and customers.
Secondly, social media can be instrumental in driving other businesses towards your website, which is often the primary goal of social media marketing. This is a clear, simple way to generate sales interest and get your website (and brand) noticed by other businesses. Your website is, more often than not, where other professionals will need to be if they’re to make informed, rational decisions about working with your brand.
Social media marketing in the B2B marketplace isn’t completely different from B2C social media marketing; the key thing for marketers to remember is that businesses are sold on facts, not feelings.
Use your social media pages to showcase the real reasons why your brand is the best; if these don’t come easily to mind, perhaps it’s time to go back to the drawing board and build a marketing campaign that focuses on the true USPs of your products and services.
