Having a clear content strategy will help you stay on top of your posting schedule and ensure that everything you put out is in line with your overall goals. How you craft a content strategy will ultimately be unique to your situation. There is no grand solution that every brand can copy to triple their...
Many marketers use brand storytelling to communicate their purpose and build a community around their brand that consumers can be a part of. Using brand storytelling in this way can improve customer loyalty, generate brand awareness and increase sales. If you work in marketing, public relations, or brand management, then you may be interested in...
To the outside world, creating posts for social media may seem easy. But, marketers and brands know there’s a lot more to social media content creation and editing than meets the eye, particularly in today’s social media landscape. From choosing the perfect image to representing your point of view to creating the ideal Twitter hashtag...
Social media marketing is the new norm with more than 4 billion users. Businesses irrespective of the niche are using social media for quality traffic, rigorous customer engagement, and driving sales. But is being on social media enough? Of course not! It is a worrisome concern for marketers to scale rapidly and gain mass visibility...
The more visibility your pages have in search results, the more likely you will garner attention and attract prospective and existing customers to your business. First of all, let’s look at what SEO means. What is SEO? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to...
You can be a serious entrepreneur who invests in a great website and content and still feels like something is not right. The higher conversion rates you were hoping for aren’t coming your way. You have pegged a lot of hope on your website to bring in dollars from the online market, but your hopes...
Every time potential customers scroll through their Facebook or LinkedIn feed, they’re bombarded with dozens of ads from companies that are all trying to be the one that gets clicked. Making sure your social ads are the ones customers interact with is vital for sales and growth. But what makes someone click on one ad...
The goal of public relations is to show your business in the best possible manner. This can range from establishing yourself in the market to damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take an interest in your business and to write...
It’s been called the most valuable business skill of the next decade. A scientifically-proven way to enthrall audiences and get them to do what you want. But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. Maybe even a frown. What is storytelling in marketing?...
Media interviews are a very important part of establishing any brand. They are particularly important when you are the brand. It’s an opportunity for you to get your voice heard, to get your key messages across, and for people to understand exactly what you are about. However, that doesn’t mean that you should automatically jump...
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