Without a strategy, it’ll be hard to achieve results from marketing on your social media platforms. Without understanding your goals, who your target audience are, what they want, you would just be posting for no reason. Whether your goal is to grow your brand through social media or to level up as a social media...
We had talk sessions with a few Entrepreneurs over the last couple of weeks to understand their biggest challenges with deploying marketing and surprisingly it wasn’t the cost. To a large number of them, it was getting results. Your ideal clients and customers have certain characteristics that make them engage with businesses or make buying...
Successfully marketing your brand on social media often requires a mix of skills from the business owner, employees, and everyone working together. When different people contribute a variety of skills to any project, it’s important to create a framework that ensures consistent quality and brand personality. For social media marketing, that framework is called a...
Do your customers trust you? Trust is an integral part of every business, it cannot be compromised. The moment trust isn’t built or maintained, the integrity of a brand is at the brink of collapse. It’s not enough to have customers call you or visit your website. If they don’t trust you enough, they wouldn’t...
Possessing effective selling skills is not enough. You need the ability to read the selling scenario and understand which skill is needed at that moment. The ability to seamlessly transition from one skill to another as you engage with a variety of customers is exactly what you need. Salespeople are troubled with different hindrances that...
Hello There, There are so many things when put together correctly, aid the selling of a product. Sales copy is one of such. It is essential for helping consumers make educated decisions and for highlighting the top benefits your target audience can enjoy by investing in what you’re selling. A good sales copy has a...
If you have ever hosted an event then you’d know one of the biggest challenges you’d face is pulling in the crowd. Although digital marketing has made it super easy to create massive awareness for events, many quickly realize they are spending a fortune in creating online awareness that doesn’t always reflect on guest participation....
Did you know that companies with a stronger brand identity stand a better chance in closing deals with clients than their contemporaries? Large companies like Apple, Nike, and Coca Cola spend millions every year to promote and develop their brands because they understand how it translates to sales and client base. No matter the size...
Over the years, I have managed many social media handles and I’m very familiar with the struggle to create original and engaging contents regularly. Social media can have a significant impact on the way a brand is perceived by the public. Creating an emotional connection with your audience is necessary if you want to stick...
So many businesses want to work on their “brand” but when asked what that means, they aren’t really sure. This is because branding is a word that has been thrown around but how many of us REALLY understand what it means? And how is that different than Sales? BRANDING Branding is the way toward knowing...
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We are Nigeria’s foremost marketing and media relations company. We focus on helping SMEs thrive by providing the necessary tool and strategies for effective competition in their various industries.
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We are Nigeria’s foremost marketing and media relations company. We focus on helping SMEs thrive by providing the necessary tool and strategies for effective competition in their various industries.
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