Do your customers trust you?
Trust is an integral part of every business, it cannot be compromised. The moment trust isn’t built or maintained, the integrity of a brand is at the brink of collapse.
It’s not enough to have customers call you or visit your website. If they don’t trust you enough, they wouldn’t want to share their information and partake in your services.
Lots of business owners are focused on getting in front of prospective sellers without thinking of instilling trust by servicing the relationship with trustworthy vibes.
Our rule of law to building a rock-solid trust bond with clients are:
1. T.R.R – Testimonials, Reviews and Recommendations:
Share testimonials and reviews on your website and social media pages. If you come across clients who need products or services you aren’t able to provide, tell them you might not be for them. You can’t serve everyone (no one does), rather, recommend the right brand product or service provider
2. Voice out Trust:
Include live pictures and videos on your website, introducing yourself, your team, and talk about the service you provide. The perception of Live images holds stronger than plain stock content.
3. Be willing to go above and beyond:
If they contact you, bear with them and answer their questions. Listen actively, ask questions, show concern, be empathic and go the extra mile to resolve their concerns
4. Communicate more:
Don’t ever leave your customers in the dark. Though there is such a thing as over-communication, as a general rule, the more you talk to your customers, the better. This is especially true if you’re working with clients one-on-one, say, as a consultant or a marketer.
5. Under-promise and Over-deliver:
Do what you said you would do, exactly when you said you would do it. This is a golden rule for client retention. Consumers don’t trust brands nearly as much as they used to, and one reason is, they’ve probably been lied to or disappointed by some business at some point. If a customer feels as though he or she has been deceived or manipulated in any way, that customers will likely part ways with the brand responsible.