For small and medium enterprises (SMEs) the importance of knowing your position in the market can never be emphasised enough. “Proper positioning gives meaning to the strategic direction of your business and provides insights on how to succeed,” ~ Futhi Cabe, WesBank head of the SME segment. A strong business obtains and keeps customers, but...
Influencer marketing has been on the rise ever since paid advertising is becoming less effective if not done right. Simply put, consumers across all levels place a higher trust on information from their peers as against randomly displayed ad banners from brands. As a result, if brands in the B2B space can get individuals, professionals,...
In the past cold calling has been used in the first step of the process. A salesperson would get a list of untargeted names (usually purchased) and check off the names until they reached someone who was willing to meet with them in person or on the phone. This philosophy followed the theory of probability:...
Now more than ever, brand definition has come to play a vital role in the success of any company. In today’s socially connected and increasingly competitive business world, companies must rely on their marketing team to foster meaningful connections with customers. However, from my perspective, we’ve also entered an age of increased scrutiny. Today, consumers...
Regardless of whether it might come as a book, a TV show, a movie, a video ad, a song, or art, everybody cherishes a decent story. Storytelling is one of the oldest surviving human customs. Stories outline, clarify and give importance to the state of our reality. They likewise paint a meta-narrative that comprehends apparently...
Everyone keeps saying it’s all in the list, it’s all in the list! What do they mean? Your EMAIL list. The one thing you’ve probably ignored. You’re probably thinking: I hate writing. I don’t know what to write. I’ve got nothing to say. Maybe you’re content with posting 32 product images on Facebook, hoping one...
If every week doesn’t require you to work as hard as you do and there’s a constant flow of cash, would you care about listening to customers? How much do you even listen to customers now? As humans, we suck at listening and that’s bad for marketing a brand. Here are the basic steps to...
Out of every 10,000 companies that claim to offer a superior customer experience, only 100 or so are actually delivering it. That’s one out of 100. Ouch! We invest way more trying to win over new customers than we do in keeping our existing ones happy, it should be the other way round. Really, customer...
Do your customers trust you? Trust is an integral part of every business, it cannot be compromised. The moment trust isn’t built or maintained, the integrity of a brand is at the brink of collapse. It’s not enough to have customers call you or visit your website. If they don’t trust you enough, they wouldn’t...
Did you know that companies with a stronger brand identity stand a better chance in closing deals with clients than their contemporaries? Large companies like Apple, Nike, and Coca Cola spend millions every year to promote and develop their brands because they understand how it translates to sales and client base. No matter the size...
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