January 30, 2026
How B2B marketers can use AI to work faster without losing authenticity: keep people in charge of facts, tone and brand, and set a clear AI policy.
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January 19, 2026
AI website builders are fast and cheap, but generic design, weak content and SEO gaps limit them. Where AI design works and where it falls short.
November 7, 2024
Practical ways to reduce your website's bounce rate: match content to visitor intent, improve usability on every device and test what works.
November 5, 2024
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Evaluate Academy Launches Entrepreneurship Coaching Programs
Evaluate Academy launches coaching and mentorship programmes to help young Nigerian professionals move from paid employment to running a business.
August 14, 2024
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A Comprehensive Guide to Selling Digital Products and Software in Nigeria
A guide to selling digital products and software in Nigeria: the demand, the challenges with payments and piracy, and how to localise your approach.
August 11, 2022
Running a successful PR campaign can be game-changing for a business. Regardless of the size of your company, public relations can bring you closer toā¦
March 15, 2022
It's difficult to come up with great ideas sometimes. Other times, the ideas we come up with are unimpressive.
January 17, 2022
Running a small business is no easy task. You have limited time, resources, and budget to get things done to grow your business.
November 30, 2021
Over the years, the newsletter has been a closer way to communicate and pass relevant information with their network of customers, prospects, andā¦
November 25, 2021
We live in a world where your online reputation can be your strongest asset or your biggest liability.
