September 23, 2026
Customers research online before they buy. How to keep your business visible and consistent on search, social media, your website and WhatsApp.
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September 21, 2026
What businesses should expect from a marketing agency in 2026: clear goals, readiness for AI and new search habits, and results you can measure.
May 13, 2026
How to measure PR by business impact, not just coverage: amplify features, track contribution to pipeline and align PR with marketing and sales.
January 30, 2026
How B2B marketers can use AI to work faster without losing authenticity: keep people in charge of facts, tone and brand, and set a clear AI policy.
January 19, 2026
AI website builders are fast and cheap, but generic design, weak content and SEO gaps limit them. Where AI design works and where it falls short.
November 7, 2024
Practical ways to reduce your website's bounce rate: match content to visitor intent, improve usability on every device and test what works.
November 5, 2024
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Evaluate Academy Launches Entrepreneurship Coaching Programs
Evaluate Academy launches coaching and mentorship programmes to help young Nigerian professionals move from paid employment to running a business.
August 14, 2024
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A Comprehensive Guide to Selling Digital Products and Software in Nigeria
A guide to selling digital products and software in Nigeria: the demand, the challenges with payments and piracy, and how to localise your approach.
August 11, 2022
Running a successful PR campaign can be game-changing for a business. Regardless of the size of your company, public relations can bring you closer to…
March 15, 2022
It's difficult to come up with great ideas sometimes. Other times, the ideas we come up with are unimpressive.
