The spread of the Covid-19 has impacted individuals and business operations across the globe. Many businesses have been forced to shut down, some have collapsed with almost no strategy, and many employees have lost their jobs. The effect on the global economy is so devastating that no one can predict when the whole issue would...
It is an undeniable fact that COVID 19 impacted the Economy in forms and stages, as the world at large never thought it would, and definitely not as fast as it did. In the last few weeks, the landscape of business has changed in fundamental ways globally, the breadth and depth of which we can’t...
The World Health Organization has officially categorized COVID-19 as a Pandemic. Meaning the virus is being spread across multiple countries simultaneously. Countries around the world are increasingly adopting measures to stem the spread of the new coronavirus, including imposing travel restrictions, sealing the borders, shutting down business operations and switching to working remotely. Recently, the...
Since the outbreak of the Novel Coronavirus (COVID-19), it is no news that COVID-19 is at the verge of halting the global economy, meanwhile, WHO already announced it an official pandemic. As of March 18, 2020, Nigeria recorded 8 cases of COVID-19, yet the global pandemic’s growing impact on its economy is far more significant....
A simple “thank you” can truly go a long way. Whether it’s around the boardroom table, or privately outside the workplace, the act of showing gratitude can lift the spirits of anyone receiving some positive praise. As a leader or manager, showing gratitude for your team is particularly important. As you close out an exciting...
For small and medium enterprises (SMEs) the importance of knowing your position in the market can never be emphasised enough. “Proper positioning gives meaning to the strategic direction of your business and provides insights on how to succeed,” ~ Futhi Cabe, WesBank head of the SME segment. A strong business obtains and keeps customers, but...
Influencer marketing has been on the rise ever since paid advertising is becoming less effective if not done right. Simply put, consumers across all levels place a higher trust on information from their peers as against randomly displayed ad banners from brands. As a result, if brands in the B2B space can get individuals, professionals,...
In the past cold calling has been used in the first step of the process. A salesperson would get a list of untargeted names (usually purchased) and check off the names until they reached someone who was willing to meet with them in person or on the phone. This philosophy followed the theory of probability:...
Now more than ever, brand definition has come to play a vital role in the success of any company. In today’s socially connected and increasingly competitive business world, companies must rely on their marketing team to foster meaningful connections with customers. However, from my perspective, we’ve also entered an age of increased scrutiny. Today, consumers...
Regardless of whether it might come as a book, a TV show, a movie, a video ad, a song, or art, everybody cherishes a decent story. Storytelling is one of the oldest surviving human customs. Stories outline, clarify and give importance to the state of our reality. They likewise paint a meta-narrative that comprehends apparently...
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