When you talk about the value of social media, you need to consider the value it brings to other aspects of your business as well. Whether it’s learning more about your target audience so you can better serve them, building awareness for your brand or retaining existing customers. Social media now has a hand in...
Regardless of whether it might come as a book, a TV show, a movie, a video ad, a song, or art, everybody cherishes a decent story. Storytelling is one of the oldest surviving human customs. Stories outline, clarify and give importance to the state of our reality. They likewise paint a meta-narrative that comprehends apparently...
Everyone keeps saying it’s all in the list, it’s all in the list! What do they mean? Your EMAIL list. The one thing you’ve probably ignored. You’re probably thinking: I hate writing. I don’t know what to write. I’ve got nothing to say. Maybe you’re content with posting 32 product images on Facebook, hoping one...
If every week doesn’t require you to work as hard as you do and there’s a constant flow of cash, would you care about listening to customers? How much do you even listen to customers now? As humans, we suck at listening and that’s bad for marketing a brand. Here are the basic steps to...
Out of every 10,000 companies that claim to offer a superior customer experience, only 100 or so are actually delivering it. That’s one out of 100. Ouch! We invest way more trying to win over new customers than we do in keeping our existing ones happy, it should be the other way round. Really, customer...
Without a strategy, it’ll be hard to achieve results from marketing on your social media platforms. Without understanding your goals, who your target audience are, what they want, you would just be posting for no reason. Whether your goal is to grow your brand through social media or to level up as a social media...
We had talk sessions with a few Entrepreneurs over the last couple of weeks to understand their biggest challenges with deploying marketing and surprisingly it wasn’t the cost. To a large number of them, it was getting results. Your ideal clients and customers have certain characteristics that make them engage with businesses or make buying...
Successfully marketing your brand on social media often requires a mix of skills from the business owner, employees, and everyone working together. When different people contribute a variety of skills to any project, it’s important to create a framework that ensures consistent quality and brand personality. For social media marketing, that framework is called a...
Do your customers trust you? Trust is an integral part of every business, it cannot be compromised. The moment trust isn’t built or maintained, the integrity of a brand is at the brink of collapse. It’s not enough to have customers call you or visit your website. If they don’t trust you enough, they wouldn’t...
Possessing effective selling skills is not enough. You need the ability to read the selling scenario and understand which skill is needed at that moment. The ability to seamlessly transition from one skill to another as you engage with a variety of customers is exactly what you need. Salespeople are troubled with different hindrances that...
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