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November 19, 2019

Now more than ever, brand definition has come to play a vital role in the success of any company. In today’s socially connected and increasingly competitive business world, companies must rely on their marketing team to foster meaningful connections with customers. However, from my perspective, we’ve also entered an age of increased scrutiny. Today, consumers...

November 13, 2019

Regardless of whether it might come as a book, a TV show, a movie, a video ad, a song, or art, everybody cherishes a decent story. Storytelling is one of the oldest surviving human customs. Stories outline, clarify and give importance to the state of our reality. They likewise paint a meta-narrative that comprehends apparently...

October 16, 2019

Did you know that companies with a stronger brand identity stand a better chance in closing deals with clients than their contemporaries? Large companies like Apple, Nike, and Coca Cola spend millions every year to promote and develop their brands because they understand how it translates to sales and client base. No matter the size...

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