Everyone keeps saying it’s all in the list, it’s all in the list! What do they mean? Your EMAIL list. The one thing you’ve probably ignored. You’re probably thinking: I hate writing. I don’t know what to write. I’ve got nothing to say. Maybe you’re content with posting 32 product images on Facebook, hoping one...
If every week doesn’t require you to work as hard as you do and there’s a constant flow of cash, would you care about listening to customers? How much do you even listen to customers now? As humans, we suck at listening and that’s bad for marketing a brand. Here are the basic steps to...
Out of every 10,000 companies that claim to offer a superior customer experience, only 100 or so are actually delivering it. That’s one out of 100. Ouch! We invest way more trying to win over new customers than we do in keeping our existing ones happy, it should be the other way round. Really, customer...
Do your customers trust you? Trust is an integral part of every business, it cannot be compromised. The moment trust isn’t built or maintained, the integrity of a brand is at the brink of collapse. It’s not enough to have customers call you or visit your website. If they don’t trust you enough, they wouldn’t...
Did you know that companies with a stronger brand identity stand a better chance in closing deals with clients than their contemporaries? Large companies like Apple, Nike, and Coca Cola spend millions every year to promote and develop their brands because they understand how it translates to sales and client base. No matter the size...
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