In the medical world, blindness takes various forms. There is partial blindness, color blindness, and total blindness but in the advertising world, there is only one form of blindness and it is called banner blindness. Banner blindness also called ad fatigue means the likelihood of web users seeing an advert and ignoring it consciously or...
Digital marketing refers to activities a company undertakes to promote the buying or selling of a product or service using online and digital platforms. Digital marketing is essential because it gives your brand access to a broad audience in a way that is both cost-effective and measurable. If you are considering digital marketing, here is...
Subliminal marketing means marketing with subliminal messages. Subliminal messages are messages that have hidden meanings. These messages aim to encourage the purchase of the product or patronage of a brand through subtle effects that are not normally or easily noticeable. In subliminal marketing, every detail is important, the graphics, the audio, every single detail, and...
When using the internet on your mobile phone, have you ever noticed an advert pop up on your screen? Or maybe when you download some applications? More often than not, we have an option to make an upgrade to stop viewing these ads or be stuck with the pop-up. These are examples of Mobile advertisements....
Twitter, Instagram, Facebook, sounds familiar? When you step out or even in gatherings, almost everyone is holding their phones and interacting on social media.Social media is the new oil, especially now that people are stuck at home due to the Coronavirus outbreak. Social media has disadvantages but the advantage overweighs the disadvantages; you can use...
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