Do you know that 63% of businesses do not have a documented content marketing strategy? A lot of businesses are investing a lot in paid, owned, and earned digital media, without a well-planned approach. This is 2022 and the right time for you to get your marketing strategy right. It could take a lot of...
There are a number of ways to become a Digital Marketer. Thereās actually no specific background experience required for you to become a Digital Marketer, only a specific set of skills. In fact, many people enter the field from a range of different roles, including Copywriter, Webmaster, or even Influencer. With so many people playing,...
Social media is one of the most talked-about topics in the online space today. There are 3.78 billion social media users worldwide in 2021. A 5% increase from a year ago. It is also 920 million more than the number of social users in 2017, which represents a whopping 32.2 percent jump in just five...
The word āpodcastā is synonymous with Apple, as the tech company integrated the feature and name into their iTunes service way before it became mainstream. Podcasting can still be considered to be in its infancy, with the medium only really beginning to hit the mainstream around 2005. Apple released iTunes 4.9 with the ability for...
Over the years, the newsletter has been a closer way to communicate and pass relevant information with their network of customers, prospects, and subscribers. Newsletters give you direct access to your audience’s inbox, allowing you to share engaging content, promote sales and drive traffic to your website. 64% of small businesses use email marketing to...
In the ā90s, radio, direct mail, and newspapers were the go-to mediums for marketing, the online space was still a bit of a question mark. Gradually, people began to come across ādoor-to-door” marketers who advertised products and services, wearing branded T-shirts and for ābigger” brands, maybe even a branded van with loudspeakers doing the major...
Behavioral retargetingĀ is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Ever checked up a good or service online, only to see recurring adverts for that particular good even after you have long left the site? You thought it was a mere coincidence? Well...
Web traffic is the amount of data sent and received by visitors to a website. Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called āsessions,ā and is a common way to measure online business effectiveness at attracting an audience. Why Is Generating Traffic A Big Deal?...
Ever since the world started delving into technology, web design has become a very lucrative and relevant skill. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design;...
Video conferencing is a technology that allows users in different locations to hold face-to-face meetings without having to move to a single location together. Various apps facilitate the smooth running of video conferences examples of those apps are Zoom, Google Meet, Skype, Whatsapp room amid others. These apps are quite similar to each other and...
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