A few years back, the influencer marketing field was limited only to celebrities and a few dedicated bloggers. Presently, it appears as though we’ve seen influencers rise and saturate the market. Organizations are presently intrigued to collaborate with influencers as opposed to celebrities. As they have come to understand the fact that influencers are authentic...
Influencer marketing has been on the rise ever since paid advertising is becoming less effective if not done right. Simply put, consumers across all levels place a higher trust on information from their peers as against randomly displayed ad banners from brands. As a result, if brands in the B2B space can get individuals, professionals,...
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