The spread of the Covid-19 has impacted individuals and business operations across the globe. Many businesses have been forced to shut down, some have collapsed with almost no strategy, and many employees have lost their jobs. The effect on the global economy is so devastating that no one can predict when the whole issue would come to an end.
You will agree that the economic impact of COVID-19 is unprecedented but as business owners, your business needs to keep thriving. One major shift is to communicate with your clients or customers more often. As a result, you’ll also help get your business through this crisis by achieving its goals, retaining existing clients and even hitting its sales target.
You may as of now feel your business is doing all that it can to secure new clients. Be that as it may, what measures have you put in place to hold existing clients, and how are you associating and speaking with your present clients? All things considered, it’s easier and less expensive to keep a current client than to bring in other new clients.
Don’t be frightened by the threat the pandemic has posed on the world. Think about this as a chance to develop your business with your present clients by reevaluating your company’s operation. It’s important to go digital with your services to continue to provide access to your customers. Here are a few hints on the best way to accomplish this:
- Keep your business website active: This is the time to update the pages on each outlet to establish your brand’s identity and build a stronger connection with your audience. You could place banners on the home page informing customers about the current operations. Posting on numerous outlets permits you to build your awareness and gives your clients a feeling of what your organization values are. The
- Launch innovative social media campaigns: To help keep customers engaged, launch innovative social media campaigns. A brand awareness campaign this period will keep your business in front of your target audience. As the case may be, target audience can be glued to your campaigns thus, you have placed your brand in the hearts of your target audience. When they are ready to purchase, they’ll be more likely to purchase from you.
- Regularly keep your customers informed: Always keep your customers in the known via emails, newsletters updating them about how the business is adapting. Try not to defer connecting with clients. Get the telephone and converse with them. Emails and texts are valuable communications media, also the personal, two-way nature of a phone call will provide greater insight into how your clients are feeling and the challenges they are facing.
- Make it easy for clients to interface with you: Set up an inbound client assistance number; set up virtual meetings with an internet planning application; organize web-based talking with clients, and grow simple, efficient online FAQs for clients. You can also offer video conferencing options through Skype or Zoom, so your clients can get that “face-to-face” feel without actually being there in-person.