When it comes to social media reach, Facebook is always the first platform to come up in conversation. Interestingly enough, it’s also the first platform to come up when talking about the decline of organic reach on social media.
Many businesses have a content strategy in place, but fewer are putting equal focus on distribution and outreach. Social media outreach, when planned and executed well, can be an excellent means of generating leads and demand.
Below are ways you can boost your reach on social media:
1. Focus your efforts on the right platforms: your target audience may not have a presence on every social media platform. Therefore, most businesses will assume that they need to have a presence on everything on social media, which is not necessarily the case. Why waste the energy? Choosing which network to focus on is easier than you think.
However, these days brands and businesses have their presence on multiple social media platforms. Choosing the right platform is the first step to achieving the desired social media reach. Also, it is not compulsory to have an account on every social media channel. Every social media platform follows an algorithm that depicts the way content appears on your newsfeed.
To be able to boost your organic reach on social media, it is important for you to understand how the algorithm for every social media platform works. After all, it is the algorithm that will determine how the content appears on your audience’s feeds. So make sure to choose your marketing platforms wisely.
2. Right audience selection: Actively interacting with your audience is an integral part of building organic reach on social media. But for that, it is necessary to choose the right target audience. A common factor that governs the algorithm across social media platforms is the level of engagement you receive from your audience. The more active your interactions, the better your organic reach and this is possible only with the right audience selection. Make sure to respond to all the feedback, complaints, and compliments you may receive on your social media pages. This will help you push up your feed ranking. In most cases, brands fail to get organic social media to reach because their audience selection is flawed. Use social media analytics tools to get insights into your audience and implement your strategies accordingly.
3. Post the right balance of promotional/useful content: the rule of thumb is that 80% of your content should be useful to attract new followers and build trust, and 20% promotional to drive sales. Consider creating and sharing “how-to-guides”, articles, and infographics to build your authority in your industry.
4. Use Strong Hashtags: Hashtags will help you achieve a high organic reach on social media. With the right hashtag you can increase brand awareness, attract new users and make posts easier to find. Search your niche for specific hashtags to spread your content to the right audience. You easily find out which ones are the most successful in your branch by analyzing your competitors. Remember to keep hashtags simple and relevant to make sure that you pick something people are searching for and can easily remember. But, don’t overuse hashtags! Every network has its own befitting frequency and crossing it can lead to less engagement. For example, Instagram recently recommended only using between 3 and 5 hashtags.
5. Engage with your community: Generating organic reach is never easier than when people come directly to your profile. If you properly engage with people and respond to their comments, you’ll build a reputation that will spread. People will seek out your posts because they are truly interested in what you do. Building this kind of bond is important for all aspects of your business. Plus, it can have a viral effect on your organic reach. Word-of-mouth will spread to new members of your audience, who will in turn find out what your business has to offer.
In conclusion, marketing is a holistic concept that incorporates a range of small elements like content and targeting. Ensure that your marketing plan focuses on strategy and includes all possible activities that add value to your business presence in the market.