You can be a serious entrepreneur who invests in a great website and content and still feels like something is not right. The higher conversion rates you were hoping for aren’t coming your way. You have pegged a lot of hope on your website to bring in dollars from the online market, but your hopes...
Every time potential customers scroll through their Facebook or LinkedIn feed, they’re bombarded with dozens of ads from companies that are all trying to be the one that gets clicked. Making sure your social ads are the ones customers interact with is vital for sales and growth. But what makes someone click on one ad...
The goal of public relations is to show your business in the best possible manner. This can range from establishing yourself in the market to damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take an interest in your business and to write...
It’s been called the most valuable business skill of the next decade. A scientifically-proven way to enthrall audiences and get them to do what you want. But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. Maybe even a frown. What is storytelling in marketing?...
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We are Nigeria’s foremost marketing and media relations company. We focus on helping SMEs thrive by providing the necessary tool and strategies for effective competition in their various industries.
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