Palton Morgan Holdings - Case Study | Evaluate Media
OUR WORK · CASE STUDY

Palton Morgan Holdings

Marketing Operations • Website Development • Digital Advertising • CRM • Technology
Palton Morgan Holdings case study
Client
Palton Morgan Holdings
Industry
Real Estate Holding Group
Location
Victoria Island, Lagos

Nigeria's Real Estate Investment Group

Palton Morgan Holdings is one of Nigeria's leading real estate investment groups, with a diversified portfolio spanning property development, real estate investment and construction.

Through its subsidiaries, including Grenadines Homes, PropertyMart, Oceanna Development and Paltonloitte, the Group has delivered some of Nigeria's most recognised premium residential developments, including Paramount Twin Towers, Skyvilla and L5 Banana.

A Long-Term Growth Partnership

For over four years, Evaluate Media has partnered with Palton Morgan Holdings to strengthen its marketing operations, digital infrastructure and customer acquisition strategy.

Our engagement has focused on optimising the Group's digital presence, developing high-performing websites, implementing marketing automation systems and executing integrated marketing campaigns designed to reach high-net-worth individuals and investors interested in premium real estate.

Building the Marketing and Technology Engine Behind the Portfolio

01

Corporate Websites

Designed and developed corporate websites for Palton Morgan Holdings and its subsidiaries, including Grenadines Homes, PropertyMart, Oceanna Development and Paltonloitte.

02

Integrated Campaigns

Planned and executed integrated marketing campaigns for Skyvilla, Paramount Twin Towers, Rockhampton, The Meadows and The Cerulean.

03

Digital Advertising

Managed high-performance Google and Meta campaigns to reach high-net-worth homebuyers and real-estate investors.

04

CRM & Automation

Implemented CRM solutions, marketing automation and website management systems to improve customer engagement and lead management.

05

AI-Powered Tools

Integrated AI-powered tools into the Group's marketing operations to enhance efficiency and campaign performance.

06

Digital Optimisation

Provided ongoing marketing strategy and digital optimisation to support the Group's luxury property portfolio.

From Campaign Execution to Marketing Infrastructure

Our responsibilities extend beyond campaign execution to include the development of marketing technology solutions, website management, CRM optimisation and performance-driven marketing initiatives that support the successful positioning and sale of the Group's flagship developments.

80%
Estimated sell-out across selected developments
4+
Years of strategic partnership
5
Flagship developments supported

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