HomeTagMarketing | Evaluate Media

August 13, 2020

Subliminal marketing means marketing with subliminal messages. Subliminal messages are messages that have hidden meanings. These messages aim to encourage the purchase of the product or patronage of a brand through subtle effects that are not normally or easily noticeable. In subliminal marketing, every detail is important, the graphics, the audio, every single detail, and...

July 23, 2020

Due to the constraints the government has put in place to flatten the Covid-19 curve, more businesses have been struggling and focusing on restructuring. While many businesses have suffered significant losses as a result of the COVID-19 pandemic, not all have been affected negatively. Around the world, it has become challenging for most businesses to...

December 4, 2019

Influencer marketing has been on the rise ever since paid advertising is becoming less effective if not done right. Simply put, consumers across all levels place a higher trust on information from their peers as against randomly displayed ad banners from brands. As a result, if brands in the B2B space can get individuals, professionals,...

November 4, 2019

Out of every 10,000 companies that claim to offer a superior customer experience, only 100 or so are actually delivering it. That’s one out of 100. Ouch! We invest way more trying to win over new customers than we do in keeping our existing ones happy, it should be the other way round. Really, customer...

October 23, 2019

We had talk sessions with a few Entrepreneurs over the last couple of weeks to understand their biggest challenges with deploying marketing and surprisingly it wasn’t the cost. To a large number of them, it was getting results. Your ideal clients and customers have certain characteristics that make them engage with businesses or make buying...

October 7, 2019

So many businesses want to work on their “brand” but when asked what that means,  they aren’t really sure. This is because branding is a word that has been thrown around but how many of us REALLY understand what it means? And how is that different than Sales? BRANDING Branding is the way toward knowing...

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    As the pioneer of the lean Marketing movement, Evaluate has dedicated it’s time to sharing effective marketing business strategies that help new businesses and entrepreneurs put their money to work in the right way.

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      As the pioneer of the lean startup movement, APPLAUZ has dedicated it’s time to sharing effective business strategies that help new businesses and enterpreneurs put their money to work in the right way.

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