Knowing your audience.<\/strong><\/h6>\n<\/li>\n<\/ul>\n\u00a0<\/strong>Knowledge of your audience online activities such as the platforms they use, when they go on them and why, what type of contents do they engage with, who else they follow and more.<\/p>\n\n- \n
Brand purpose.<\/strong><\/h6>\n<\/li>\n<\/ul>\nWhat does your brand represent? What message do you convey to your audience? How do you want them to feel when they view your content?<\/p>\n
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Content strategy.<\/strong><\/h6>\n<\/li>\n<\/ul>\nHaving a structured content strategy is essential for having a consistent voice and delivering quality content regularly.<\/p>\n
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Analytics.<\/strong><\/h6>\n<\/li>\n<\/ul>\nQuantifiable insights will inform your strategy, including who you\u2019re reaching, the right content to share, the best time to post, and more.<\/p>\n
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Consistency.<\/strong><\/h6>\n<\/li>\n<\/ul>\nConsistency help your business\/brand remain at the top. You need to post regularly, stay on top of engagements with your business, engage back, keep up with trends, and maintain accurate profiles.<\/p>\n
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Inbound approach.<\/strong><\/h6>\n<\/li>\n<\/ul>\nThe aim of SMM is to pitch your business but do not make it all bout your business focus on adding value, sharing useful tips revolving around your industry. This in turn will organically promote your business and others will promote it for you.<\/p>\n
How to create a social media marketing plan?<\/strong><\/h4>\nYour social media marketing plan is the roadmap to carrying out your strategy. It puts structure around your efforts so you can measure your success and make sure you\u2019re spending your resources wisely. Here\u2019s how to create your\u00a0social media marketing plan.<\/p>\n
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Choose your platforms:<\/strong><\/h6>\nChoose a platform based on your target audience, platforms popular for your industry would reach your preferred audience in contrast to a random platform.<\/li>\n
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Set goals and objectives: <\/strong><\/h6>\ncreate a board of expectations and goals you hope to achieve such as, post once a day for a month or thrice a week, get your profiles set up, publish newsletters once a month.<\/li>\n
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Report and adjust regularly:\u00a0<\/strong><\/h6>\nUse each\u00a0platforms analytics\u00a0to identify which posts has the most engagement, whether you\u2019re getting more followers and to see your audience demographics. Use information gotten to figure out what works and nix what doesn\u2019t.<\/li>\n<\/ul>\n
Social media marketing tips.<\/strong><\/h4>\nThinking of kick starting a social media campaign? Here are a few tips to help set the pace.<\/p>\n
Be flexible with content types<\/strong><\/h6>\nwhile creating contents around your brand purpose, it is also important to offer valuable information that your ideal customer would find useful and engaging. This includes:<\/p>\n
\n- Listicles- how-tos’, quick tips.<\/li>\n
- Data and statistics.<\/li>\n
- Polls, questions and suggestions.<\/li>\n
- Local and trending news.<\/li>\n
- Updates and announcements.<\/li>\n<\/ul>\n
Make use of varieties of formats, images, infographics, videos, stories, etc.<\/p>\n
Stay consistent.<\/strong><\/h6>\nSocial media marketing helps to project your brand image across a variety of platforms, consistency helps your brand stay on top.<\/p>\n
Engage with your audience.<\/strong><\/h6>\nAppearing once a month to schedule posts and disappear for a decade does not project your brands mage in a positive light. Your audience is your community, you need to pay attention to who\u2019s engaging and engage back, interact with and respond to comments, go on live streams, create polls to spark discussions, etc.<\/p>\n
Use content creation tools.<\/strong><\/h6>\nEach social media platform has different content creation tools. For Instagram, create reels, jump on trending sounds, accompany your posts with illustrative images. Use tools like CANVA to create visuals that look professional.<\/p>\n
Measure success with analytics.<\/strong><\/h6>\nKeep track of success using the insights from your strategy. Google analytics is a great marketing tool that helps you measure the success of your SMM techniques as well as determining what works and nixing what doesn\u2019t.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
For some of us, the term Social Media Marketing sounds like we have been asked to uproot a giant tree from its stem with our bare hands. Grasping the whole idea of how social media marketing works has nothing to do with how tech-savvy one is or the number of grey hairs one has. The…<\/p>\n","protected":false},"author":1,"featured_media":7285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[98],"tags":[52,158,102],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/7255"}],"collection":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/comments?post=7255"}],"version-history":[{"count":4,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/7255\/revisions"}],"predecessor-version":[{"id":7290,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/7255\/revisions\/7290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/media\/7285"}],"wp:attachment":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/media?parent=7255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/categories?post=7255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/tags?post=7255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}