{"id":6894,"date":"2022-05-27T11:14:38","date_gmt":"2022-05-27T11:14:38","guid":{"rendered":"https:\/\/evaluate.ng\/?p=6894"},"modified":"2022-05-27T11:14:38","modified_gmt":"2022-05-27T11:14:38","slug":"6-tips-on-showing-up-prepared-for-your-media-interview","status":"publish","type":"post","link":"https:\/\/evaluate.ng\/6-tips-on-showing-up-prepared-for-your-media-interview\/","title":{"rendered":"6 Tips On Showing Up Prepared For Your Media Interview"},"content":{"rendered":"

Media<\/a> interviews are a very important part of establishing any brand. They are particularly important when you are the brand. It\u2019s an opportunity for you to get your voice heard, to get your key messages across, and for people to understand exactly what you are about.<\/p>\n

However, that doesn\u2019t mean that you should automatically jump straight in and agree to every interview that you are offered, and you should certainly never go into an interview unprepared.<\/p>\n

Therefore, a bad interview can cause serious damage to your reputation, and it\u2019s better not to do an interview than risk going in unprepared.<\/p>\n

The following tips are going to guide you through preparing for your media interview;<\/a><\/p>\n

1. Be prepared:<\/strong> Many people think they can wing it because they feel assured that they know their topic inside and out and that preparation isn\u2019t necessary. Wrong. You will come across as a true expert when you speak strongly and assuredly about the topic. Remember, this interview is also an opportunity for the reporter or outlet to invite you back or become a part of their in-house Experts List.<\/p>\n

2. Know why you\u2019re being interviewed:<\/strong> isn’t that obvious? Ask in-depth questions about the topic and how you can be helpful. It\u2019s okay to ask what the reporter expects to get out of the interview.<\/a><\/p>\n

3. Research the publication:<\/strong> Google the publication in which the article quoting you will appear. go through a few articles to understand the readers.\u00a0 As you prepare for the interview, frame your story in a way that fits with the publication\u2019s overall approach, explaining why the reader of this specific publication should care about your work.<\/p>\n

4. Ask for questions in advance even though you won\u2019t always get them:<\/strong> Some writers provide questions in an email to help you prepare for a phone or in-person interview. Be aware that even if a writer provides questions in advance, he or she may veer away from them during the actual interview, so it\u2019s not enough to prepare only for those particular questions.<\/p>\n

5. Strong quotes help you and the reporter: r<\/strong>eporters love good sound bytes. Solid, memorable quotes for their article or newscast make a good story, a better story. Know in advance the key message or quote you\u2019ll want to make, as it will add credibility, interest, and emotion to the interview. Help make your message memorable by using key action words or descriptive metaphors.<\/p>\n

6. Say thank you: f<\/strong>ollow-up after a successful interview with a reporter isn\u2019t critical but a quick, thoughtful \u201cthank you\u201d can go a long way. In your thank you email, offer to be available for future topics in your industry. This gesture will help you stand out from others in your industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

Media interviews are a very important part of establishing any brand. They are particularly important when you are the brand. It\u2019s an opportunity for you to get your voice heard, to get your key messages across, and for people to understand exactly what you are about. However, that doesn\u2019t mean that you should automatically jump…<\/p>\n","protected":false},"author":1,"featured_media":6896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[114],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/6894"}],"collection":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/comments?post=6894"}],"version-history":[{"count":1,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/6894\/revisions"}],"predecessor-version":[{"id":6898,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/6894\/revisions\/6898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/media\/6896"}],"wp:attachment":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/media?parent=6894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/categories?post=6894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/tags?post=6894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}